Back in November, I reminded Ed Schultz that his bold guarantee to ‘kick Fox’s ass’ by the 2010 mid-terms didn’t quite come to fruition. Using Ed’s own ratings methodology, he lost to Bret Baier by the narrow margin of 84 million viewers.

A Blaze reader (you have to love this thought process) decided to email that article, titled “FAIL: Ed Schultz prediction goes down in flames”, directly to big Ed himself. Strangely, Ed replied within minutes. The quick response made it appear as though he doesn’t get a lot of viewer email. Anyway, here’s what he said:

“We will get there…I’ve been here 20 months..we have delivered the best numbers msnbc has ever had in this time slot…ever ! Glad you are watching the numbers…I will save your email..ed
Sent from my (Ed’s) Verizon Wireless BlackBerry”

After this post I’m not entirely sure Ed will still be ‘glad’ we’re watching the numbers. Ed promised – with the grace and humility of a baboon – that he’d ‘‘lift his leg” on Fox after he tasted sweet victory. Looks like the celebration tinkle will have to remain on hold, as evidenced by the ratings since the last Schultz scoreboard update.

Here are the results from November 12, 2010 through March 18, 2011. Towards the end of January, Ed switched time slots and began going head to head against Greta Van Susteren. We have the Ed vs. Greta results, but we still show how Ed’s numbers in his new time slot compare to Baier, his old nemesis.

Since Nov. 12, Schultz has 0 wins in 106 chances against Greta & Baier:

0-44 vs. Baier @6pm
0-31 vs. Greta @10pm

Plus, Ed is also 0-31 vs. Baier even after gaining the advantage of a prime time slot. That’s a total of 106 straight losses. Add to it the 58 straight losses since his ‘kick Fox’s ass’ prediction back in August, and the losing streak is at 164. He hasn’t beat Fox in 7 months (and likely ever, for that matter – but I’ll have to tally that one later).

The only time MSNBC beat Fox during ‘Ed Show’ times, was on a holiday or vacation day. And that’s only because they run specials like ‘Sex Slaves’, ‘Caught on Tape’, and ‘Lockdown’.

Mediaite recently ran an article that asked ‘Will MSNBC Ever Give Up On Lockup?”

As long as they have Ed Shultz on air, the answer will certainly be ‘no’.

Here is a complete list of the ratings (25-54 demo), the numbers represent hundreds of thousands. As you can see, it’s not even close.

Date Baier 6p Ed 10p Ed lost by Greta 10pm Ed 10pm Ed lost by
18-Mar 372 175 197 331 175 156
17-Mar 417 282 135 523 282 241
16-Mar 486 189 297 586 189 397
15-Mar 523 265 258 643 265 378
14-Mar 500 307 193 590 307 283
10-Mar 448 268 180 565 268 297
9-Mar 485 361 124 501 361 140
8-Mar 402 281 121 498 281 217
7-Mar 424 305 119 407 305 102
3-Mar 466 308 158 376 308 68
2-Mar 402 247 155 411 247 164
1-Mar 478 251 227 376 251 125
24-Feb 495 307 188 446 307 139
23-Feb 474 267 207 446 267 179
22-Feb 464 255 209 405 255 150
18-Feb 485 184 301 405 184 221
17-Feb 332 292 40 541 292 249
16-Feb 466 278 188 330 278 52
15-Feb 432 252 180 331 252 79
14-Feb 402 152 250 375 152 223
10-Feb 524 180 344 506 180 326
9-Feb 470 262 208 305 262 43
8-Feb 431 226 205 373 226 147
7-Feb 411 152 259 391 152 239
3-Feb 466 166 300 443 166 277
2-Feb 519 329 190 475 329 146
1-Feb 532 180 352 383 180 203
28-Jan 441 244 197 386 244 142
27-Jan 418 191 227 296 191 105
26-Jan 463 231 232 394 231 163
24-Jan 378 207 171 356 207 149

Ed Show moves to 10pm

Date Baier 6p Ed 6pm Ed lost by
21-Jan 259 172 87
20-Jan 344 149 195
19-Jan 356 139 217
18-Jan 384 147 237
17-Jan 444 160 284
14-Jan 386 174 212
13-Jan 378 186 192
12-Jan 489 268 221
11-Jan 503 198 305
10-Jan 509 186 323
7-Jan 420 129 291
6-Jan 530 171 359
5-Jan 324 226 98
4-Jan 427 159 268
3-Jan 385 224 161
29-Dec 321 145 176
28-Dec 355 147 208
27-Dec 421 98 323
23-Dec 331 181 150
22-Dec 334 223 111
21-Dec 413 214 199
20-Dec 361 182 179
17-Dec 318 188 130
16-Dec 486 166 320
15-Dec 487 249 238
14-Dec 402 227 175
13-Dec 360 223 137
10-Dec 365 248 117
9-Dec 382 258 124
8-Dec 472 222 250
7-Dec 438 263 175
6-Dec 381 198 183
3-Dec 326 155 171
2-Dec 555 181 374
1-Dec 377 212 165
24-Nov 453 125 328
23-Nov 530 157 373
22-Nov 437 175 262
19-Nov 375 184 191
18-Nov 442 195 247
17-Nov 523 183 340
16-Nov 450 160 290
15-Nov 446 166 280
12-Nov 412 204 208