Leon de Magistris, the 69-year-old man who has styled Mitt Romney‘s hair for more than two decades, has been advising the presidential candidate to “mess it up a little bit” for years. Romney won’t budge on his look.

 “He wants a look that is very controlled,” de Magistris told the New York Times. “He is a very controlled man. The hair goes with the man.”

The Boston-based stylist shared some of juicy details about Romney’s do:

1. Romney’s cut, which he paid $70 for last week, goes by “The Mitt” among de Magistris’ clientele.

2. Though he has somewhat of a reputation for being phoney, Romney‘s hair isn’t colored. Doing that kind of thing isn’t “in his DNA,” de Magistris said.

3. The shine and solid hold are natural. No product goes in Romney’s hair.