Mitt Romney campaign considered using Yes We Can slogan“Yes We Can,” a slogan popularized by President Barack Obama‘s 2008 election campaign and Kohl’s Department Store, was almost used in Mitt Romney‘s own ’08 presidential bid.

The detail is included in the new book “The Real Mitt Romney”:

One of the campaign’s chief concerns was that Romney would be tagged, as one slide put it, as “Flip-flop Mitt,” given his changes on issues such as abortion. The media team urged Romney to counter that with a forward-looking brand. One of the slides suggested that Romney use this as his catchphrase: ‘Yes, we can.’ But Barack Obama would take it before Romney could.

The book is set to be published Jan. 17.

h/t Huffington Post

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