Accusing Newt Gingrich of having “cashed in” on the housing crisis may not be the best attack from Mitt Romney, given the work he did restructuring companies as CEO at Bain Capital. But it’s an attack he makes nonetheless in a new ad airing in Florida.

“While Florida families lost everything in the housing crisis, Newt Gingrich cashed in,” the ad says, referring to Gingrich as a “D.C insider.”

It has all the things a good attack ad is supposed to have: cashier sound effects, scary music and spooky Gingrich photos. And it closes with a smiling Mitt holding his wife Ann‘s hand.

Watch: