If you watched any television in the past couple of months, you have probably seen the Citibank commercial (“Citi:Accessories”) featuring a young woman climbing to the top of Fisher Towers in Utah. And yes, it’s a crazy piece of rock…
That commercial has generated loads of questions, reactions, and attention for the young woman who made the climb. (For the record, the climber is X-Games winner Katie Brown.)
But was the spot inspired by another commercial? Possibly.
Check out this ad from a Swedish diaper company. It pre-dates the Citibank spot by almost six months
In case you have not seen the Citibank spot, double check your ropes and click below.