After all the attention around the President condemning super PACs, then making an about face to endorse his own, all the while making sure campaign surrogates made it clear that he didn’t really like them, the Pro-Obama super PAC Priorities USA ACtion has made its first play in 2012. The New York Times reports:
“The airwaves in Michigan will soon be thick with political ads as a number of ‘super PACs’ and at least one presidential campaign went on a buying spree Tuesday, nailing down what commercial time they could ahead of the state’s primary next Tuesday.
Making its first major ad buy this year, the super PAC supporting President Obama, Priorities USA Action, has secured $232,000 worth of air time in the Detroit and Flint markets, according to a group that tracks political media spending. Priorities USA Action did not immediately release a commercial or respond to a request for comment.”
Chuck Todd told POLITICO that according to a source the buy will be a weeklong flight beginning on Wednesday and ending on the day of the Michigan primary. There will be 30-second spots at about 575 points in the Detroit market for about $144,795, about 500 points in the Flint market totaling $30,020, and another $67,390 in cable buys in those two markets.
The president has stood behind his backing for the federal government’s $80 billion assistance package to American auto makers and the Obama campaign sees Michigan as a key swing state in 2012.