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Kiss king-sized candy bars goodbye

May. 21, 2012 2:50pm

Mars Inc., the manufacturer of Snickers candy bars, is phasing all of its chocolate products that exceed 250 calories.  The move comes as part of an agreement with the Partnership for a Healthier America (PHA), an organization founded in 2010 in conjunction with First Lady Michelle Obama’s Let’s Move! government initiative.

The PHA exists to “monitor and publicly report on the progress” of its partners — including Mars — in supporting “healthier” choices for American consumers.  Translated from liberal language, this means they aim to remove all of the “unhealthy” choices (by making their existing products smaller).  Now, fans of the chocolatey candy will have to purchase twice as many regularly priced, regularly sized items, making the cost of king-sized candy twice as expensive.

Greg Beato predicts another potential downfall of this sad news in the latest issue of Reason mag:

In 1998 a Colorado handyman got swept up in an avalanche that buried his snowmobile and left him stranded in a blizzard. For five days and four nights, rescue teams struggled to locate him. Luckily, the Snickers bar he had in his pocket was a king-sized version. Every one of its 510 calories helped him survive his ordeal.

Future avalanche victims had better hope for a faster rescue team.

It’s just not right.

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Comments (11)

  • stogieguy7
    Posted on May 22, 2012 at 10:22am

    Exactly! This was done in an artful way so that Mars can simultaneously kiss the butts of the PC food police (and get publicity from it) while effectively instituting a hefty price hike on their products.

    Win-win, or so they think. Of course, even an Obama-voting moron can see right through this. Or can they? We certainly can…..

    Report this comment

    stogieguy7  
  • MolonLave
    Posted on May 22, 2012 at 8:48am

    This has nothing to do with health.
    A regular size [RS] bar goes for around $1.09 and KS as $1.49.
    KS margin is around 5% lower than RS (at least at my store)
    So anyone who want a KS bar will be buying 2 RS at $2.18. Higher margin + higher register sale.

    Also this will free up allot of duplicate space in the candy isle. Ensuring more of the MARS line is available at locations with space constraints.

    Shipping also benefits because you ship by weight. So with RS bars you transport more bars per shipment. This distributes the cost of delivery over more units.

    It looks like a win-win for c-stores, distributors and MARS. The only looser here is the consumer.

    Report this comment

    MolonLave  
  • Firebrand
    Posted on May 22, 2012 at 12:45am

    Right. Candy bars make people fat. Just like guns kill people and pencils misspell words.

    With the governments help, you don’t have to make the right decisions. They’ll do it for you.

    I hope everyone likes the look of grey and rat filled helmets.

    Report this comment

    Firebrand  
  • built4u
    Posted on May 21, 2012 at 10:38pm

    This is a good opportunity to take a long position in Mars stock. While their statement makes it sound like they care about the health of the public, their sales should soar from more units sold from smaller portions. The Mars family and heirs are mega-billionaires. See Forbes 400 richest Americans. They got FAT$$$ while Americans got fatter.

    Report this comment

    built4u  
  • lainpa
    Posted on May 21, 2012 at 4:57pm

    Oh this is guying to hack my son off when I break the news to him. He already went on an epic rant in Walmart when she took the candy/treat out of the Oscar Mayer Lunchables! ( which the kid probably has one lunchable a month or every other month)!

    Report this comment

    lainpa  
  • pavepaws
    Posted on May 21, 2012 at 4:42pm

    Thank goodness for Hershey.

    Report this comment

    pavepaws  
  • Eleutheria
    Posted on May 21, 2012 at 3:51pm

    “Now, fans of the chocolatey candy will have to purchase twice as many regularly priced, regularly sized items, making the cost of king-sized candy twice as expensive.”

    I don’t recall ever eating one of these chocolate giants. Now that Mars has caved to the whims of First Lady Antoinette, I’ll have to be starving before I eat another of their products regardless of the size.

    Big businesses needs to grow a spine or die.

    Report this comment

    Eleutheria  
    • copatriots
      Posted on May 21, 2012 at 4:58pm

      AMEN! I don’t eat candy bars but I am sick to death of the government telling us what we can and can’t eat. Do they really think they are going to change a person’s eating habits. These braniacs are too stupid to realize people will just eat more candy bars. And where is the global warming crowd on this? Won’t there be more packaging involved since people now have to eat two candy bars to get what they want?

      The lunatics are runnig the asylum!

      Report this comment

       
  • Tom K
    Posted on May 21, 2012 at 3:48pm

    If the Partnership for a Healthier America and ” Last Lady ” Michelle would just mind their own D*mn busuness, America would be a better place. Dummycrats do not have sense anough to break that giant size candy bar in half and SHARE IT ! When Michelle reduces the size of her giant ****, THEN you MIGHT consider the smaller candy bar. It is past time to take America Back !

    Report this comment

    Tom K  

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