A new ad from North Carolina gubernatorial candidate Walter Dalton takes racial rhetoric in political campaigns to a whole new level. If others have played the race card, Dalton is throwing out the whole deck, claiming his opponent — Republican Pat McCrory — just doesn’t understand the African-American experience.”

As images of segregation, violence and exploitation of African-Americans flash in the background, several minorities denounce McCrory’s candidacy. At one point in the “history lesson” ad, images of segregation-era police strangling and hosing down black protesters are used to condemn McCrory’s support for voter ID laws and state budget cuts.

If the race-baiting weren’t bad enough, the video goes on to say that McCrory isn’t just bad for African-Americans, but he’s bad for everyone in North Carolina — ostensibly including the children working in Industrial Revolution-era factories whose pictures make the case.

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McCrory is firing back against Dalton’s “deeply offensive and negative” ad.  ”Dalton’s continued flagrant political attacks won’t improve his standing in the polls because North Carolinians are looking for a leader like Pat McCrory with the experience and vision to fix the state’s broken economy and broken government,” he said in a statement.