White House Dossier highlights a new email campaign from the Obama White House seeking to organize Americans on the president’s behalf:

The White House is pulling a tactic out of its campaign playbook – and President Obama’s own community organizing past – using the organs of government to enlist average Americans to help Obama advocate for his priorities.

In an email sent to people who signed up to receive official updates from the White House, recipients are told to forward the message to their friends, asking them to help promote what is in effect White House propaganda. The White House email list, which government officials began compiling earlier in Obama’s term, is separate from the famed Obama campaign email list, but recipients are nonetheless being asked to engage in partisan political activity.

The email, sent out Friday, presents a video of Obama in the East Room earlier the same day making his case as negotiations with Republicans are set to begin on the budget stalemate that could lead to massive spending cuts known as “the fiscal cliff.”

WATCH:

In addition to the video, the White House email encouraged Americans to spread the president’s message to friends and neighbors, hoping to expand support for President Obama’s agenda outside of the Beltway and increasing pressure on members of Congress from constituents in their home districts.