As Democrats cheer the beginning of for four more years of Democratic control in the White House this week, they’re also keeping their eye on the future and strategizing the best ways to hold onto political power in Washington.  To that end, national Democrats have launched a large-scale independent group with a singular focus: turn traditionally conservative Texas into a contested battleground state.

It might sound far-fetched, but Democrats running “Battleground Texas” are poring over the Lone Star State’s demographic data and they like what they see.  By engaging the state’s rapidly growing Latino population and urban concentrations of Democrats, the group hopes to turn this electoral dream into reality.

One look at the 2012 electoral map and you can see why they’re so optimistic:

Oh my: Democrats launch plan to turn Texas blue

According to Politico, Battleground Texas is stacking the deck with Democratic power players, including Jeremy Bird, former national field director for President Barack Obama’s reelection campaign.

“With its diversity and size, Texas should always be a battleground state…” Bird says. “Over the next several years, Battleground Texas will focus on expanding the electorate by registering more voters — and as importantly, by mobilizing Texans who are already registered voters but who have not been engaged in the democratic process.”

With its growing population, the state of Texas is on track to have 42 electoral votes after the 2020 census, so expect this fight to be a long one.