His dad is well-known around Washington for his opinion columns and contributions at NPR and Fox News. But now, Juan Williams’ son — Raffi Williams — is reportedly following in his dad’s footsteps and taking a prominent role in DC politics.

According to Buzzfeed, the 24-year-old has taken a job as deputy press secretary at the Republican National Committee and will spearhead the party’s outreach to African Americans and young voters:

He admits making young and black voters consider voting Republican is a tall order. But Williams told BuzzFeed a visible African American media outreach program can reap political rewards for the GOP beyond the black vote.

“I think it’s a slow process. If you expect us to get a ridiculous amount of African Americans in the next election, that’s not going to happen probably,” he said. “But we can start to make inroads, and the more inclusive we are as a party the better optics we get to other demographics as well — not just African Americans — and that helps us in the long run.” …

Freshly into his new job, Williams says he’s still putting together his plan of attack, especially when it comes to finding a way into the minds of young voters.

“You can’t just Google ‘young outlets’ or ‘youth outlets,’” he said. “You have to go and kind figure out, well, where are they going? What are they interested in? A lot [of youth-centric media] has nothing to do with politics and doesn’t cover politics.”

Before joining the RNC, Williams worked for the Republican Study Committee and Black Enterprise recently named him one of “10 Black Republicans You Probably Don’t Know But Should”.