With little more than a month away before its official launch in the U.S., Al Jazeera America is humming along and, according to the New York Times, positioning itself to be just like other cable news channels but minus the things that actually get people to watch.

From the Times:

Al Jazeera America is aiming to have virtually all of its programming originate from the United States, according to staff members and others associated with the channel who were interviewed in recent weeks.

It will look inward, covering domestic affairs more often than foreign affairs. It will, in other words, operate much like CNN (though the employees say they won’t be as sensational) and Fox News (though they say they won’t be opinion-driven).