Can we finally repeal this thing?

President Barack Obama’s signature health care reform law remains unpopular with the American public just months before it fully goes into effect, according to the new NBC News/Wall Street Journal poll.

The poll shows 49 percent of Americans say they believe the Affordable Care Act is a bad idea. That’s the highest number recorded on this question since the poll began measuring it in 2009. Just 37 percent say the plan is a good idea.

As the political battle over implementation of the law heats up in Washington, the numbers mark an increase in unpopularity since July 2012, right after the U.S. Supreme Court upheld Obama’s overhaul. Back then, 44 percent of NBC/WSJ poll respondents called it a bad idea, vs. 40 percent who called it a good one.

The growing unpopularity of Obamacare will likely once again present a huge opportunity for Republicans going into the 2014 midterm elections.  According to Politico, Democrats are embracing the cactus:

Party strategists believe that embracing the polarizing law — especially its more popular elements — is smarter politics than fleeing from it in the House elections. The new tack is a marked shift from 2010, when Republicans pointed to Obamacare as Exhibit A of Big Government run amok on their way to seizing the House from Democrats.

But the Democratic bear hug, reflecting a calculation it’s probably impossible to shed their association with the law even if they wanted to, is still a high-wire public relations act. The White House has consistently struggled with messaging on Obamacare, hoping the public would gain an appreciation for the health care makeover as its benefits became apparent. That never really happened, but Democrats seem to be banking that it finally will.