Butter for Paula is a movement organized by John Schmitt, a hotel auditor in Indianapolis and fan of Food Network star Paula Deen. Using the Twitter hashtag #WeWantButter, the group is urging companies who dismissed Deen after some controversial remarks from her past came to light.
The group is also utilizing a rather interesting direct-mail campaign involving — you guessed it — butter:
Deen’s supporters are putting their used butter wrappers in the mail and shipping them off to her former corporate partners. Their slogan: “A corporation without Paula Deen is like a butter wrapper without butter.”
“She made a mistake 20 years ago,” Schmitt told CNN. “We all make mistakes. I’ve said things I regret.”
Schmitt’s “We support Paula Deen” Facebook page now has more than 602,000 followers. “People on the page are a lot like me,” he says. “They support Paula and who she is as a person.”
“I sent a butter wrapper knowing that the chuck-a-lucks down at the Food Network probably wouldn’t even open it,” wrote one supporter in a Facebook message. “But I felt compelled to do something to show that this kind of railroading, for whatever hidden-agenda-ed reason it happened, is not looked kindly upon by the consuming public.”