A report in the Texas Tribune looks at how Texas politicians, adjusting to demographic changes in the state, are aggressively pursuing Spanish-language media to get more voters. Republicans, no less:
Texas Attorney General Greg Abbott, a Republican gubernatorial hopeful, appeared in late August on Conexión Texas, a public affairs show that debuted earlier this year on Univision stations around the state. Abbott, who knows some Spanish words but is not fluent, spoke in English as Spanish subtitles appeared on the screen. He talked about being married for 32 years to a Latina, and said he sees a connection between his values and Hispanic values.
Univision is a “huge platform for us,” said Avdiel Huerta, Abbott’s campaign press secretary, adding that the campaign also regularly reaches out to the Spanish-language network Telemundo, as well as Spanish-language newspapers. …
Lt. Gov. David Dewhurst, a Republican battling multiple challengers as he seeks re-election, also appeared in August on Conexión Texas, and his campaign created a video promoting the interview. Dewhurst, who once worked in Bolivia for the CIA, spoke in Spanish, saying that Latinos should vote for him because he will work to continue Texas’ economic growth.