A cotton-headed ninny muggins at Slate writes:

…Isn’t it time that our image of Santa better serve all the children he delights each Christmas?

Yes, it is. And so I propose that America abandon Santa-as-fat-old-white-man and create a new symbol of Christmas cheer. From here on out, Santa Claus should be a penguin.

That’s right: a penguin.

Why, you ask? For one thing, making Santa Claus an animal rather than an old white male could spare millions of nonwhite kids the insecurity and shame that I remember from childhood. Whether you celebrate the holiday or not, Santa is one of the first iconic figures foisted upon you: He exists as an incredibly powerful image in the imaginations of children across the country (and beyond, of course). That this genial, jolly man can only be seen as white—and consequently, that a Santa of any other hue is merely a  “joke” or a chance to trudge out racist stereotypes—helps perpetuate the whole “white-as-default” notion endemic to American culture (and, of course, not just American culture).

Plus, people love penguins. There are blogs dedicated entirely to their cuteness. They’re box office gold. Most importantly, they’re never scary (in contrast to, say, polar bears and reindeer). Most kids love Santa—because he brings them presents. But human Santa can be terrifying—or at least unsettling.