The New York Times, in all earnest, consulted a reality dating show host to offer advice to News Corp. CEO Rupert Murdoch on dating, following his recent divorce:

Patti Stanger, the star of Bravo’s “Millionaire Matchmaker,” which is based on her mate-finding service in California, was eager to help. “Most billionaires are control freaks, at least by my experience,” she said. “And, with three divorces, he seems to be doing something wrong. I would need to figure out what that is and break him.” Like a horse, apparently.

Her advice? Avoid gifts of cash, credit cards, condos or cars — the Four C’s. “Those are gifts for a wife, not a girlfriend,” Ms. Stanger said. Mr. Murdoch, at least early on, should avoid going on dates to places that may bring up bad memories of Ms. Deng. (Mental note, interested ladies of Los Angeles: Skip the House of Pies.)

For his part, Murdoch responded to the weekend Times piece thusly: