Ouch:

Dallas-Fort Worth local CBS affiliate TXA 21 played a loop of burning yule log on Christmas Eve into the morning of the 25th, accompanied by a holiday selection from a local radio station, and it was a (comparative) ratings hit.

According to Nielsen breakdowns, the “roaring fire” beat a Friends rerun and tied an episode of The Office.

Most surprisingly, however, from 8:45 to 9:00 a.m., as the log was “burning out,” it averaged almost 30,000 viewers, enough to tie that morning’s edition of CBS This Morning on Dallas’ CBS 11 in ratings.