As Becket reported earlier, MSNBC’s Melissa Harris-Perry took to Twitter this morning with an apology for mocking Mitt Romney’s family portrait and his adopted black grandchild.  Like a true social media maven, MHP’s apology included a self-promotional hashtag.

Congrats @, your apology hashtag is trending in the United States - building your #brand while #apologizing. #MHPapology
Twitter not impressed with MSNBC hosts shameless plug/apology
@SteveKrak
Steve Krakauer

Not surprisingly, the folks were not impressed…

You apologized here "without reservation or qualification", @, then proceeded to qualify and reserve it. Typical #MHPapology.
Twitter not impressed with MSNBC hosts shameless plug/apology
@RickCanton
#MakeDCListen
I'm as liberal as they come and even I hope MSNBC punishes MHP. That was shameful in both political and human decency terms #MHPapology
Twitter not impressed with MSNBC hosts shameless plug/apology
@UberAlterEgo
Eunice France
The only good thing to say about the whole Harris-Perry/Romney mess is that MSNBC seems to be issuing apologies faster these days.
Twitter not impressed with MSNBC hosts shameless plug/apology
@amandacarpenter
Amanda Carpenter

Look, baby, sorry if you feel I beat you. I know what it's like to get the crap kicked out of me, too. We good? #MHPapology #MHPNopology
Twitter not impressed with MSNBC hosts shameless plug/apology
@lheal
Native Merican
I'm surprised @ didn't invoke Trayvon Martin's name somewhere in that apology. #MHPApology
Twitter not impressed with MSNBC hosts shameless plug/apology
@ A sincere apology with a hashtag is essentially an apology with sincere air quotes. #MHPapology
Twitter not impressed with MSNBC hosts shameless plug/apology
@theboyjoseph
Joseph Bradley