From Playbook:

Credit: Affiliate Summit

Credit: Affiliate Summit

Frank Luntz named Fox Sports 1 “communications analyst”: “Luntz’s contributions [will be] primarily during FOX SPORTS LIVE, the channel’s nightly program. … He is available either live in-studio or via remote location to provide analysis on breaking news, press conferences and current events pertaining to sports. Separately, Dr. Luntz hosts a segment called ‘Sound Off,’ which features taped focus group discussions featuring audience members that cover a range of sports topics. … ‘Sound Off’ premieres tonight on FOX SPORTS LIVE (11:00 PM ET), with the panel addressing the question, ‘If you were an NFL GM, would you draft Michael Sam?’ … [Luntz:] ‘There is a right way and a wrong way to communicate to viewers, fans and players, and I plan to bring analysis and accountability to the language of sports and those who play them.”

Luntz, most known for his manipulation of political lexicon to benefit Republicans, recent expressed his dissatisfaction with politics. He was, frankly, depressed. But it looks like he’s found a new groove.

Though, it’s not quite the Hollywood gig he said he’s been looking for.