Simon Sinek was a guest on the Glenn Beck radio program this morning, discussing his contrarian management philosophy and the morality inherent in capitalism.

In Sinek’s view, the heart of capitalism is when individuals cooperate and trust each other to fulfill a societal need or want, manifesting itself in strong and self-reinforcing organizations that engage in mutually beneficial trade. Capitalism’s fruits are shared by both the members of the organization and society as a whole.

Glenn Beck discusses Simon Sinek's "Start With Why." (Image Source: TheBlaze TV)

Glenn Beck discusses Simon Sinek’s “Start With Why.” (Image Source: TheBlaze TV)

Below are the 10 most popular quotes as reflected in Kindle highlights from Simon Sinek’s bestselling first book, “Start with Why: How Great Leaders Inspire Everyone to Take Action.” Be sure to check out his new book, “Leaders Eat Last: Why Some Teams Pull Together and Others Don’’t,” for more wisdom and insights.

1. There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

2. WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money— that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

3. Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.

4. Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?”

5. Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.

Great companies don’t hire skilled people and motivate them, they hire..motivated people and inspire
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6. Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.

7. Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.

8. Henry Ford summed it up best. “If I had asked people what they wanted,” he said, “they would have said a faster horse.”

9. It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do it.

10. But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.

Editor’s Note: Below is a clip from Simon’s interview with Glenn Beck from this evening’s program.