Father’s Day is Sunday (That’s your gentle reminder to get a card in the mail TODAY).

Dove soap sees Father’s Day as the perfect opportunity to support and honor dads. According to the company, “Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media. It’s time to acknowledge the caring moments of fatherhood that often go overlooked.”

Image: DoveMenCare.com

Image: DoveMenCare.com

Dove created DoveMenCare.com a web site that collects and posts images and videos of dads being dads.

Image: YouTube.com

Image: YouTube.com

How cute are the pictures?

Image: YouTube.com

Image: YouTube.com

The images are absolutely adorable, but the video is priceless. Give yourself a little one minute break and watch this terrific montage that shows just how important the bond is between dads and their kids.

H/T – Dove

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