Retail giant Target announced Wednesday that it is asking people not to bring firearms into its stores, even when those stores are located in towns that allow “open carry.”

“Our approach has always been to follow local laws, and of course, we will continue to do so,” interim Target CEO John Mulligan said.

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“But starting today we will also respectfully request that guests not bring firearms to Target — even in communities where it is permitted by law,” he said.

Mulligan said Target has spent considerable time weighing this “complex issue,” but said the chain wants to “create an atmosphere that is safe and inviting for our guests and team members.

“This is a complicated issue, but it boils down to a simple belief: Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create.”

Target’s decision came after weeks of pressure from Moms Demand Action for Gun Sense in America, a mothers group that has pushed other stores to enact similar policies. The same group pressured Chipotle, Starbucks and other stores to ask customers not to bring weapons onto store premises.

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