Obama recruits 'Sexiest Man Alive' to advertise Obamacare

No, I'm not talking about Joe Biden. Sorry, ladies.

Bloomberg News reports that Maroon 5 front man Adam Levine, who won People magazine's "sexiest" title last month, is among a handful of celebrities who will be on social media today promoting Obamacare enrollment.

Reprising a tactic President Barack Obama successfully employed in his 2012 re-election, organizers plan to use celebrity promotions and professionally produced videos aimed at inspiring Americans to encourage friends to enroll. The goal is generating 100 million Internet contacts before open enrollment closes March 31.

“The idea is a drumbeat of dialogue, a drumbeat of discussion about coverage -- not about glitches, not about the politics, not about the pundits,” said Peter Lee, executive director of Covered California, the state’s insurance exchange, which led organization of the campaign.

The roster includes television star Fran Drescher of “The Nanny,” actor Kal Penn of the “Harold and Kumar” movie series and former Women’s National Basketball Association most valuable player Lisa Leslie, according to the campaign’s organizers, who declined to provide a full list before it gets underway.