Planned Parenthood is launching a new ad campaign targeting President Donald Trump, according to Politico.
Politico reports that in an effort to save its federal funding, Planned Parenthood will highlight the stories of cancer survivors who were treated at the organization's clinics.
The ad features Trump’s defense of Planned Parenthood from a Republican primary debate last year.
"Millions and millions of women, cervical cancer, breast cancer, are helped by Planned Parenthood," Trump says in the ad, which then cuts to a cancer survivor’s remarks about Planned Parenthood.
The $1 million national television campaign will target programs Trump is known to watch, including MSNBC's "Morning Joe" and Fox News' "Fox and Friends." It will also air in the West Palm Beach market in Florida this weekend when the president is scheduled to visit his Mar-a-Lago resort.
After House Republicans indicated that they will seek to redirect funds currently granted to Planned Parenthood to community health centers, the Trump administration floated a deal that would have allowed them to continue receiving funds if they stopped performing abortions.
Planned Parenthood quickly rejected the deal as “obscene and insulting” after it was reported by the New York Times. The Times noted that the deal was never formally offered by the Trump administration.
Planned Parenthood Executive Vice President Dawn Laguens told Politico that the campaign will also include a digital effort and possibly "grassroots events."
"They want to weasel, waffle and deal-make to get out the way," Laguens said. "We have a lot of people, and they are going to get rowdy, not just on TV but on their doorsteps."
Laguens reiterated that Planned Parenthood wouldn't accept a deal that ended their ability to perform abortion procedures. She said that Planned Parenthood wants to make the case for its funding directly to Trump as well as his daughter Ivanka Trump.
"A lot of people are really nervous," she said. "It will all be said and done in the next couple of months."
Planned Parenthood has also commissioned polls in states where Trump is popular, Laguens asid, in an effort to show him "it's not just a liberal or urban issue."
"We want to hit in the heart of the Trump coalition,” Laguens said.
Planned Parenthood receives more than $500 million each year in government funding, about 40 percent of its total revenue.
