Methods for building long-lasting brands that withstand market fluctuations

Deb Gabor, the leading brand strategist and CEO of Sol Marketing, joins Doc Thompson and shares her incredibly successful methodology for building long-lasting brands that withstand the fluctuations of the market. She explains that with critical focus on knowing your customer, brands that have bonded emotionally with their customers are among the strongest and create “irrational loyalty.”

Deb states that branding comes from your customers, and your brand lives in your customer's needs and desires, as well as their perceptions of and connection to you.

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