A United Airlines ad outside a Ground Zero subway entrance is getting a lot of scrutiny for a slogan plastered across the front that some say is insensitive.

The MTA, which runs the city’s subway system, told NBC New York that it approved the ad, but it was a third-party vendor that put up the sign. It’s apparently part of a wider campaign for United:

While United United Airlines hasn’t issued a statement about the ad as of publication time, it did apologize Wednesday for briefly restarting use of flight numbers of two planes that crashed after being hijacked by terrorists on Sept. 11, 2001.

Spokesman Rahsaan Johnson blamed the reuse of flight numbers 93 and 175 on a “technical error.” He said the airline has taken steps to have the numbers removed from its computers.

A notice posted Tuesday on the airline schedule website Airlineroute.net said United planned to reactive the two flight numbers Saturday, but that Continental Airlines would operate the flights in a code-sharing arrangement. A code share allows one airline to book seats on a flight operated by a second airline. Often the flights operate with the name of the airline that did the booking rather than the airline operating flight.

United and Continental recently merged and became United Continental Holdings Inc., but are in the process of combining operations. Under the merger agreement, the combined airline will fly under the United name.

The notice on Airlineroute.net said the new flight 93 would fly from Houston to San Jose, Calif., and that flight 175 would operate from Boston to Newark.

“We apologize for the error,” Johnson said in an interview. “The numbers were inadvertently reinstated.”

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