Oprah Winfrey‘s daytime talk show is over, but her adulation for President Obama is far from it.
Winfrey is “happy to be of service” for Obama’s reelection campaign, she said in a statement Wednesday. “I supported Barack Obama in 2008 because I believed then as I do now that he is the right man for the job,” she said.
Back in ’08, Winfrey’s backing of Obama helped him bring down the most well-known well-oiled campaign machine: Bill and Hillary Clinton. When she first interviewed Obama in a 2004 issue of her magazine “O,” the queen of daytime said, “[W]hen I decided to talk with you (Obama), people around me were like, ‘What’s happened to you?’ I said, ‘I think this is beyond and above politics.’ It feels like something new.”
This time, Winfrey will have to acknowledge more than “something new;” she’ll have to talk about Obama’s record. And with unemployment teetering around 9 percent and the president’s approval rating hitting new lows, energizing voters (white working-class women in particular) will likely be a bigger struggle than it was in ’08.
Winfrey’s daytime show ended in May. Since then, she has taken on the role of CEO at the Oprah Winfrey Network, her cable venture that has struggled to find its place in a sea of competing channels.
Watch Oprah campaign for Obama in ’08: