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Too Far? NYC Real Estate Firm Turns Heads With Racy New Ad Campaign

Aug. 4, 2011 5:47pm Madeleine Morgenstern

How did you find your last apartment? The Internet? A friend? Going through a broker?

Think back to your last search, and ask yourself: Could this little advertisement have caught your eye?

Sex Sells? NYC Real Estate Firm MNS Turns Heads With Racy New Ad Campaign I Dont Remember His Name But His Apartment

Source: MNS.com

Meet Manhattan real estate firm MNS, which is counting on the old “sex sells” adage to draw in business. They launched an ad campaign this week that basically suggests a hot apartment will mean hot sex, summed up with the tagline: “I don’t remember his name, but his apartment…” There are five different versions of the ad, including a graphic that shows a woman’s legs lying on top of a man’s, and one with a woman sitting on the edge of a bed, about to slip off her red heels.

To further promote the idea, they’ve even created a website urging visitors to “share your story about the best apartment you ever hooked up in.”

One woman wrote about a sexual tryst in an apartment in Tribeca: “I stayed there all day just chilling out and enjoying the place and the jacuzzi. It turned out I enjoyed the day more than the previous night.”

“You can make a correlation between the quality of your apartment and the quality of women you get, ” Ryan McCann, executive vice president of marketing at MNS told the New York Post:

According to the firm’s website, many of the rentals come with a price tag of at least $12,000 per month, and apartments for sale tick up into seven or even eight figures.

MNS owner Andrew Barrocas said the ad campaign works perfectly for their intended demographic: Young professionals with money to burn on expensive pads.

“We felt that it is a little on the risque side but we felt that it really relates well to the audience we’re going after,” Barrocas said. “It’ll keep evolving. That’s one of the things that really differentiates us from everyone else.”

So what do you think? Would this campaign work on you? Let us know in the comments and take the poll.

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Comments (66)

The Third Archon
Posted on August 4, 2011 at 8:01pm
Oh, come one–we all know it’s true though. We all know that women <3 money–obviously if you have a better place you have more money…

Therefore if women <3 money
and heterosexual men <3 women
then heterosexual men must <3 money

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EqualJustice
Posted on August 4, 2011 at 7:58pm
Just a sign of the times, I’m afraid….

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- Kiddle
  Posted on August 4, 2011 at 9:43pm
  What is the focus of a Nation’s people? These folks are too simple minded. It is too big for them to rise above the flesh.
  
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scootermagic
Posted on August 4, 2011 at 7:54pm
Why aren’t both pairs of feet wearing men’s or women’s shoes?

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Patriot Z
Posted on August 4, 2011 at 7:50pm
no its no big deal,..,,.,.Sex is natual. and this isnt even sex, its more tounge in cheek. I swear, i could disembowel someone and nobody would bat an eye unless a booby got showed or i said a naughty word…who cares.

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- Jeetman
  Posted on August 4, 2011 at 9:11pm
  Actually, I do think this ad is a bad ad. Look at what it implies. It is promoting casual sex. Oh and your example of “disemboweling” someone is plan out dumb. If you really think nobody would care if you disemboweled someone, I’ll tell you right now that I would and I’d want to know you were executed for doing it. I wouldn’t care if there was a “booby” shown either. I’d want you dead for doing such a heinous crime.
  
  Report this comment
- The Third Archon
  Posted on August 5, 2011 at 12:02am
  “It is promoting casual sex.”
  What’s wrong with that? Don’t knock it ’till you try it.
  “Oh and your example of “disemboweling” someone is plan out dumb.”
  ‘plan out dumb’–what are you, some kind of moron? If you’re going to insult someone else’s intelligence, it helps your credibility a little if you can spell your response properly.
  “. If you really think nobody would care if you disemboweled someone, I‘ll tell you right now that I would and I’d want to know you were executed for doing it. I wouldn’t care if there was a “booby” shown either. I’d want you dead for doing such a heinous crime.”
  You really are an idiot–he clearly meant it in an advertising context (you know, that thing that we’re talking about right now). It’s hypocritical, and a little silly, as I’m sure he was implying, that advertisers, the media, and television in general, have such a high acceptance and prevalence of violence, something most people would consider ostensibly wrong, at the very least without some kind of justification, while sex, at worst an enjoyable experience between to people for purely physical reasons, is completely taboo and wrong to talk about or even suggest as civilized.
  Come on people, get over yourselves–it’s just sex.
  
  Report this comment
- jptrucker
  Posted on August 5, 2011 at 12:05pm
  JEETMAN do you watch movies ? Just asking.
  
  Report this comment
Dallasmarine
Posted on August 4, 2011 at 7:24pm
The people that oppose (if there are any) should come with their own campaign. What was the nicest apartment that you got an STD in?

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just me
Posted on August 4, 2011 at 7:21pm
Why should an ad like this bother people (I think for the most part its not deceitful).
IT’S NOT LIKE WHAT POLITICIANS AND THIS ADMINISTRATION ARE ADVERTISING TO US……….. PURE LIES AND DECEIT…. and they do it for our own good (didn’t you know that???)
At least the RE advertiser does it for their own good….

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- Brizz
  Posted on August 5, 2011 at 9:54am
  Maybe GM should try this angle to sell cars? Do you think it would help them pay the taxpayers back?
  
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ACLUHater
Posted on August 4, 2011 at 7:09pm
Only in liberal America does this make sense.

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Eblaze44
Posted on August 4, 2011 at 7:05pm
It is so typical of US commercial advertisement. Not only did the ad get a lot of people’s attention, but now it’s got feet and your attention. There’s no such thing as “bad” publicity.

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olddog
Posted on August 4, 2011 at 6:47pm
Where do you find an apartment building in NYC with conservative tenants? Texas
NYC is nothing but a huge toilet>>>Flush……

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- johnlee
  Posted on August 4, 2011 at 7:11pm
  If you only knew. The Whitehouse is worst, talk to a few people.
  
  Report this comment
Bushie
Posted on August 4, 2011 at 6:40pm
Typical of New York or it could have been California, both are liberal obama loving states.

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peacetoisrael
Posted on August 4, 2011 at 6:22pm
sad to say, just not shocked anymore.

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jim
Posted on August 4, 2011 at 6:20pm
The marketing guys sat around and said, “Hey, let’s do an ad campaign that gets us additional hits on news casts and magazine features… because it is cutting edge RISQUE.” The other guy goes, “You mean, be so OFFENSIVE that our ad campaign actually BECOMES news?” “Right.” “Cool, let’s do a ‘SEX IN THE CITY’ angle.” “Cool.” “Then we can do a whole FAKE news coverage campaign and put in on the Internet, like we’re getting all this attention about our cutting edge offensive ads.” “I like it, low budget, Internet blitz, lots of hits from multiple sources…” “Yeah, but the apartments still suck.” “Uh…”

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Poogie
Posted on August 4, 2011 at 6:20pm
IF I had that kind of money to spend on a place in NY this ad would direct me elsewhere. Sex don’t sell with me. I get plenty of that at home! ;)

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This_Individual
Posted on August 4, 2011 at 6:19pm
Relax, it’s just sex. We all partake (apparently more of us than others).

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- trolltrainer
  Posted on August 4, 2011 at 6:25pm
  Judging by some of the trolls in here I would venture to guess at least a few are not getting any…
  
  Report this comment
HD Veteran
Posted on August 4, 2011 at 6:05pm
We all pay a price for this kind of “innocent” humor.

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- trolltrainer
  Posted on August 4, 2011 at 6:27pm
  eh, if it was pornographic or more than just a little suggestive I would agree with you, but this ad is fairly benign. If this offends you I feel for you…
  
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Anonymous T. Irrelevant
Posted on August 4, 2011 at 6:02pm
Since I don’t live in NYC, I could give a rats behind. Keep it there, not where I am. NYC is full of hormone-imbalanced liberals with one-track minds, so nothing will be done anyway.

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Bill Wallace
Posted on August 4, 2011 at 6:00pm
Who cares. I think it is appropriate and great.

Men…do we really care if she knows our name? Hopefully we were smart enough to give her an alias. Then again, hopefully we didn’t take her back to our REAL home because then she can show up unexpectedly and turn psycho on us.

I pray she only remembers the apartment. I don’t even care if she remembers whether I was good or not…as I already moved on.

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- Conservative Hippy
  Posted on August 4, 2011 at 7:02pm
  Actually you dont want her to remember the apartment… because then she’ll remember where its located… especially if its a 12k a month place… she’ll probably want to move in… LOL
  
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sickntiredofliberals
Posted on August 4, 2011 at 6:00pm
Personally, I’m sick of SEX all over the place. The USA is a Sodom and Gormorah and try reading the Book of Ezekiel, you will see the USA.

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- Vapor Trail
  Posted on August 4, 2011 at 6:45pm
  Personally, I’m sick of SEX all over the place. The USA is a Sodom and Gormorah and try reading the Book of Ezekiel, you will see the USA.
  
  Jeez can I not go one day with out you bible thumpers peddling your product on me?
  In my 43 years I have never once blamed the worlds problems on a lack of God or religion because it’s not the reason, but you thumpers just can’t go a minute without blaming everything on a lack of people sharing your beliefs.
  You try to blame everything on a moral lack of god and religion…yet you refuse to look at the psychological facts and those facts are just that facts….humans are not meant to be monogamous. I know you thumpers can’t stand that and refuse to believe it, but its fact and it cannot be corrected by forced morals.
  Procreation is the driving force of nature, and sex appeal is a means by which it is insured. In nature a male is meant to procreate with every female possible and the females are programmed to select the best and most viable mate.
  But you thumpers always try to distort that and push your beliefs, here we have a case of capitalism, but since it goes against your beliefs you again have to lay blame and force your views rather than accept reality.
  I respect your opinion and right to it, I just don’t respect the close minded blame you so eagerly share.
  
  Report this comment
- trolltrainer
  Posted on August 4, 2011 at 7:00pm
  Lol, Vapor Trail is the PERFECT example of how the turning away from God leads to perversion. Homosexuality, bestiality, pedophilia, pornography…And even lasciviousness. They are all sexual perversions. The very thought that man was not made to marry a single woman and raise a family is just…absurd! It is both the saddest and the funniest thing I have read today!
  
  Hey vapor tail, you get some! Enjoy!
  
  Report this comment
- Vapor Trail
  Posted on August 4, 2011 at 7:17pm
  Lol, Vapor Trail is the PERFECT example of how the turning away from God leads to perversion. Homosexuality, bestiality, pedophilia, pornography…And even lasciviousness. They are all sexual perversions. The very thought that man was not made to marry a single woman and raise a family is just…absurd! It is both the saddest and the funniest thing I have read today!
  
  Hey vapor tail, you get some! Enjoy!
  @TROLLTRAINER Wow you pegged me all of the above. NOT, whatever. Jeez I’m sorry that since I am Native American and have different beliefs than your Anglo Christian views you have to attack and label me incorrect. Sorry My grandparents and parents taught me to respect all others religion and beliefs, but at the same time to demand they respect mine. I never force my beliefs on others, but jeez my whole life others have tried to force theirs upon me.
  But I am sorry your belief that a single man and a single woman are meant as the only way is wrong. It is a choice, but it is not in fact the way of nature.
  Oh and I won’t stoop to your level calling you a pedophile, Homosexual, etc. After all I don’t know you any better than you know me. I’m not a liberal, but you sure sound like one.
  
  Report this comment
- trolltrainer
  Posted on August 4, 2011 at 7:28pm
  ROTFLMAO
  
  I did not label you as anything except godless. I am happy you are Native American and I really do not much care what your beliefs are. The fact is the only way to the Father is through the Son. You have your tradition but you have also heard the gospel of Jesus Christ. It is your choice to make. If you want to dip your wick in anything that has hair it is your prerogative. If you obeyed God you would know better. You would know that man was designed for a monogamous relationship, correct me if I am wrong, but are not most Native Americans also monogamous?
  
  Report this comment
- trolltrainer
  Posted on August 4, 2011 at 7:33pm
  BTW, as a Native American I believe you do know something about respect. Go back and read your first post. Is it really respectful to “bible thumpers”?
  
  Report this comment
- NoName22
  Posted on August 4, 2011 at 7:40pm
  @Vapor Trail
  You can live by the laws of nature or by the grace of God. Your choice.
  
  Report this comment
- Vapor Trail
  Posted on August 4, 2011 at 8:03pm
  There it is, you label me. You label me godless you say the only way to the father is through the son, because my beliefs and teachings are different than yours. You see we Natives believe in a Father as well and a mother, but we don’t share your belief that he had a son that died for our sins. We don’t have guilt in our beliefs. Yes I have heard your gospel, and yes it is a choice to make. My choice is to believe in what has been handed down to me from my elders. I have no issue that you choose to believe different from me, but I have never understood how or why its your way or the highway.
  And yes most natives Americans are monogamous, as am I, but a point I have tried to convey that you and many Christians seem to not understand is the rule of nature. Monogamy is a choice, and there is nothing wrong with that choice. But it is not a set in stone by Gods path, nature holds differently and if you are in tune with it you would see that.
  
  Report this comment
- Vapor Trail
  Posted on August 4, 2011 at 8:21pm
  @NoName22….By who’s version of God are you referring to? Your Christian view, or my Native American view. Again you only show how you Christians think you are the only ones that are right and all else are wrong.
  How many of my ancestors were slaughtered because of a different view,? How many were killed in the witch hunts and crusades?
  You most likely know nothing of my beliefs, yet persecute it as wrong…..although I don’t share your Christian beliefs, I don’t knock them as wrong and stand up for the right for you to have them. Why must I defend my beliefs from yours?
  What makes your beliefs correct over mine?
  
  Report this comment
- trolltrainer
  Posted on August 4, 2011 at 8:39pm
  Jesus Christ and God’s Word which He endorsed.
  
  I actually wrote a very long post giving you the gospel message but did not post it. I will not waste your time. There is only 1 God. There is only 1 way to Him. The Bible lays all this out. I am sorry that you do not think it is “fair” but there it is. God loves the whole world, and He gives everyone the chance to come to Him. The way to do that is through His Son. It is your choice to make, the information is out there and I will gladly talk with you about it. But I do respect your beliefs, though they are wrong, and I will not argue with you about them.
  
  Report this comment
ZaphodsPlanet
Posted on August 4, 2011 at 6:00pm
Welcome to NYC, the second most superficial city in the USA. They’ve got a ways to go yet to get to the bottom of the gutter though. Pretty soon the best apartments in NYC will come with an advertised, underage sex slave. Just what all liberals really want….. and a couple pounds of free weed.

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- slickmeister
  Posted on August 4, 2011 at 6:05pm
  “Utopia”……
  
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lonewolf57
Posted on August 4, 2011 at 5:59pm
‘Sex in the City’.Ho Hum.I’ll take ‘Green Acres’ any day.

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Karlsan
Posted on August 4, 2011 at 5:55pm
Sex doesn’t sell me anything, unless I’m getting some of it.

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SpankDaMonkey
Posted on August 4, 2011 at 5:54pm
.
Now if she had been wearing a Burqua this might be a story. But another gold digg’in drunk chick looking for a guy with an apt. is just way too sad………..

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trolltrainer
Posted on August 4, 2011 at 5:52pm
““You can make a correlation between the quality of your apartment and the quality of women you get, ” Ryan McCann, executive vice president of marketing at MNS told the New York Post”

Ah ha! I lived in a double-wide! Now I get it…

Anyway, sex sells. Whatever, as long as it is not blatantly offensive I don’t much care…

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let us prey
Posted on August 4, 2011 at 5:52pm
Surprised it is not 2 guys in the picture.

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- Fantastic Four
  Posted on August 4, 2011 at 6:05pm
  hahahahaah good one, to bad you just gave them the IDEA…
  
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- biohazard23
  Posted on August 4, 2011 at 6:09pm
  OMG, ha ha ha ha ha!!!!!!!!!!!!!!!!!!!!
  
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- SacredHonor1776
  Posted on August 4, 2011 at 6:41pm
  Hmm, ya this is showing discrimination to gays! It promotoes heterosexual trysts…
  
  Either they get their own billboards or no one should get such billboards.
  
  Report this comment
republapig
Posted on August 4, 2011 at 5:50pm
Just another come-on to get losers to buy something they think will get them laid.

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- TelepromoterNChief
  Posted on August 4, 2011 at 6:02pm
  That’s why I bought it.
  I’m really into animated people.
  
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- The Third Archon
  Posted on August 5, 2011 at 12:03am
  Really? I had no idea that’s what they were doing. I’m sure everyone that buys real estate through these people is a worthless loser that just wants to get laid and not someone who just wants to find housing.
  
  Report this comment

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