Rick Perry’s first campaign ad predictably takes aim at President Barack Obama and his handling of the American economy.
While calling Obama “President 0″ in reference to the charge that he has no viable accomplishments nearly three years into his presidency, the ad goes on to say that the nation doesn’t “need a president who apologizes for America.” Politico’s James Hohmann describes the ad as follows:
“…an epic new bio spot today. The first 40 seconds attack “PRESIDENT ZERO,” juxtaposing eerie images of national stagnation with footage of Barack Obama taking responsibility for the economy. A tornado siren playing over the president’s voice creates a palpable sense of alarm. The last minute of the web ad introduces Perry as a job creator and veteran who believes America’s best days are ahead…
HotAir’s Ed Morrissey, though, has a different take on the video, writing:
It doesn’t give a warm biography of the candidate, except for a background picture of Perry in his Air Force pilot’s jumpsuit. Instead, the spot takes the first 40 seconds to blast Barack Obama and then set the theme of the Perry campaign, which is that he wants to get America working again.
In yet another description, Grace Wyler over at Business Insider writes that the ad is a bit over-the-top:
Cut to — a galloping stallion, American flags, and Governor Perry declaring his belief in American exceptionalism and deep love for the United States.
The ad was produced by Lucas Baiano, the 23-year-old Canadian-borm filmmaker responsible for Tim Pawlenty’s dramatic campaign ads, and features the same theatrical soundtrack and cutaway shots. The effect is a little less ridiculous, but still pretty over-the-top.
After viewing the advertisement, it does seem as though it lacks enough biographical information to be called a “bio spot.” On the flip side, the first portion of the ad does a comprehensive job of targeting Obama and what some believe to be his failed economic policies.
In the end, though, Americans are going to want to see substance coming from the candidates. From a strictly political perspective, the ad is certainly successful in rallying emotion. But when it comes to solid and viable information about how jobs will be created, it isn’t very robust.
To be fair, this first ad was likely meant to be a simple introduction to the campaign rather than a hard-hitting explanation of Perry’s economic action plan.
Watch the new ad and judge for yourself, below: