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Remember when Walmart used to market itself with the catchphrase “Always Low Prices”?
Well, the retailer didn’t just drop the phrase back in 2007. They have actually gone in the opposite direction and have been consistently raising their prices faster than all of their competitors, reports Business Insider.
However, despite these steady increase in prices, the mega-retailer still expects to draw huge profits from Black Friday. Whether it is its early opening times (opening at 10 p.m. Thanksgiving Day) or its much-touted layaway program, some analysts are confident that Walmart will make good on the biggest shopping day of the year.
“Momentum begets momentum,” said Christopher Horvers, another analyst at JP Morgan, in a recent CNBC report. He expects Walmart can “recapture some of the market share it lost when it strayed from its core brand message of price and assortment leadership.”
Update: Information that originally appeared in this article has been pulled at the request of the Nielsen company.