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Have You Heard the Calif. Gun Ad That Sounds Like a Puppy Adoption Commercial?

Dec. 13, 2011 3:07pm Buck Sexton

A holiday commercial that begins like an ad for puppy adoptions and ends like an NRA promo has created a huge sales spike for a California gun store.

PRK arms, a local gun store in Fresno, California, has made headlines with it’s unusual radio spots promoting firearms ownership.

The first advertisement plays off of the warm and fuzzy sentiments of puppy adoption commercials, but is really meant to find appreciative firearm owners. It includes the following marketing lines:

“They’ve been mistreated and misunderstood for generations… given these beautiful creatures a bad reputation… millions suffer from misuse and neglect… you can make a difference by giving a gun a loving home.”

As far as PRK is concerned, instead of taking in an abandoned Labrador puppy, why not wrap up a neglected .308 FN SCAR to put under your Christmas tree?

To bring the point home, the ad says, “these guns want nothing more than to adore and protect you… the kind of guns that needs a loving home more than anything else… don’t let a gun spend another night on a cold, dusty shelf.”

Here are more details of the buzz surrounding the spot, including a clip of the radio ad itself, courtesy of KGPE-TV:

You can listen to the entire “puppy adoption” radio here, courtesy of PRK arms:

This is not the first creative local radio spot that PRK has used to drum up business. Another pro-gun radio spot plays off of the “male enhancement” commercials that discuss concerns surrounding the, shall we say, procreative functions.

You can listen to PRK’s “male enhancement” radio spot by clicking here (content warning for mild sexual references).

(H/T: Hot Air)

In CONTROL, Glenn Beck presents a passionate, fact-based case for guns that reveals why gun control isn’t really about controlling guns at all; it’s about controlling us. Find out more HERE.

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Comments (140)

MangoT21
Posted on December 13, 2011 at 3:58pm
LOL awesome…makes me appreciate my “war dogs” a little more :) (mosin nagant and ak47)

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- The10thAmendment
  Posted on December 13, 2011 at 4:05pm
  I must be a TRUE puppy lover! I’ve given home to enough “puppies” to lead a revolution all on my own. :-D
  
  Report this comment
- lapua338shooter
  Posted on December 13, 2011 at 4:11pm
  I’ll see your Mosin & AK and I’ll raise you a Saiko….
  
  Report this comment
- lapua338shooter
  Posted on December 13, 2011 at 4:15pm
  Lately, Beck’s morning radio show here on the east coast of the sand pile has had quite a few spots from “Cheaper Than Dirt”. They do have some pretty good deals however, I still prefer Natchez & Midway…
  
  Report this comment
- Rational Man
  Posted on December 13, 2011 at 4:35pm
  Cheaper Than Dirt is anything but cheaper……………
  Look around and you’ll see.
  
  Report this comment
- charleyrocks
  Posted on December 13, 2011 at 4:54pm
  Unfortunately living in the united states requires one to think about owning one. Too much violence. I was stunned over the ad, don’t know if I like it or not but it seems sad that guns are sold that way and what society has come to.
  
  Report this comment
- jungle J
  Posted on December 13, 2011 at 5:08pm
  buy American.
  
  Report this comment
- randy
  Posted on December 13, 2011 at 5:25pm
  Now Purina just has to come out with their line of Gun Chow. :)
  
  .22 cal for those new born and puppy guns.
  .38 and 9mm and .45 for those larger guns.
  And please don’t feed your large guns anything but .357 and .50 cal
  
  Genius marketing add PRK Sales!
  
  Report this comment
- SoupSandwich
  Posted on December 13, 2011 at 5:28pm
  @ charlie
  turn the station when it comes on. you hear commercials for lotto, vegas, booze, and politicians all the time. sad that you felt an emotion over something you do not understand. take some time off to reflect upon your oneness.
  
  Report this comment
- byehlik
  Posted on December 13, 2011 at 5:29pm
  Awesome! Love the commercials!
  
  I am well populated with plenty of “puppies” and lots of food! LOL!
  
  Report this comment
- bikerr
  Posted on December 13, 2011 at 5:34pm
  @jungle J
  Posted on December 13, 2011 at 5:08pm
  buy American.
  —–North or South?
  
  Report this comment
- tirepitstop
  Posted on December 13, 2011 at 5:39pm
  Looks like I’ll have to buy myself a FN FiveseveN…..GREAT Commercial !…Love it !
  
  Report this comment
- korbin
  Posted on December 13, 2011 at 5:44pm
  It is really sad to see how the masses ( sheep ) have no idea how fun firearms can be. They are like tattoos they are addicting, the better you become hitting your target and the more improved you become with firearm safety it’s a win. Those lefties that vilianize firearms are truly missing out. Its a great family event. The side affects are much better than 99% of all prescription medications, you spend time with your family, you become safe, and you are fully capable of defending yourself, family and property. The Government is a much larger problem than gun owners. Most crimes committed with a firearm are done so by criminals, gangsters, rappers, or just plain stupid people. there are so many firearms in the average household and the amount of gun related crimes speaks for itself. Its about dam time the air waves open up for us law abiding gun enthusiast. Its our right, I am not even sure i agree that felons can’t own a firearm. What does a duo have to do with gun safety or owning a legal firearm. point is if you are a violent felon thats one thing but doesn’t say that in the Constitution.
  
  Report this comment
- db321
  Posted on December 13, 2011 at 6:25pm
  I didn’t think I owned any pets. I guess I now have plenty of Puppies. I should put up a “Beware of Puppies” Sign.
  
  Report this comment
- Cause4Liberty
  Posted on December 13, 2011 at 6:28pm
  Hello Brittany Hopper, You could hold my S&W Mp15x, just make sure to grip the broomstick tight. :P
  
  Report this comment
- SgtB
  Posted on December 13, 2011 at 8:38pm
  @ Jungle J,
  
  Buy American? Really? Your pushing for people to buy American guns only. I don’t care where the guns come from, just buy them so that you can protect your family. While buying American would be great, the simple fact of the matter is that there are alot of better made and better functioning handguns from places like Austria, Croatia, and Brazil. Plus, just by buying a gun you are providing business to at least one supplier and a retailer. So every purchase puts money into the hand of 2 American businesses at least.
  
  Personally, I own 2 savage rifles, one in each NATO cartridge (or close enough, .223/.308), a rem. 887, a mosin nagant, an XD9 (great gun, so great that my wife has claimed it as hers), a rossi .357 and an old Brazilian made single shot 12 gauge that my brother in law carved with the eagle, globe, and anchor on one side and my name on the other. All of them put money into our economy and made my home that much safer.
  
  Report this comment
- Wolf
  Posted on December 13, 2011 at 11:30pm
  @Charleyrocks… perhaps you should only lament the need for self defense tools rather than the tool used for it. You don’t have to worry about owning a gun, however- it’ll just make you gray earlier. Besides, it isn’t ‘owning’ a gun that helps you remain safe with it- it’s knowing how to use it and having it when you need it.
  
  Report this comment
- TH30PH1LUS
  Posted on December 14, 2011 at 2:31am
  Best handguns (IMO): Ed Brown, Springfield Armory, Kimber, and Les Baer.
  
  All of these are well-made, tightly fit, and make me happy inside. :-)
  
  Report this comment
- V-MAN MACE
  Posted on December 14, 2011 at 9:07am
  Awww!
  
  How Cute!
  
  A brand new Desert Eagle!
  
  Can’t I keep it?
  
  I promise to feed it every day…
  
  And take it for walks…
  
  Report this comment
- squigs2004
  Posted on December 14, 2011 at 1:22pm
  @charlierocks:
  You can always go live in the U.K or Australia where they have a 100% gun ban and high crime. Australia even has a knife carrying ban now because stabbings went way up after the gun ban. And you know what? There are still gun crimes and stabbings which happen in those two countries by the criminals preying upon unarmed, lawful citizens. And what’s worse, in the U.K. if you kill someone in self-defense, you get charged with murder. Don’t forget, the gun is an instrument for killing; it’s the user who kills. Societies will always be plagued by criminals who kill for one reason or another, whether by stone, stick, knife, sword, gun, laser. Better to be armed against such types than have nothing at all.
  
  Report this comment
patriotinoh
Posted on December 13, 2011 at 3:56pm
Every American should own and know how to use a gun. When seconds count the police are only minutes away.

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- Islesfordian
  Posted on December 13, 2011 at 4:12pm
  I thought the ad was great.
  
  But what is a “AK47 style gun”? An AK47 is literally an automatic Kalishnakov. I actually believe every law abiding non-felon should have the right to own and possess in his home a registered automatic weapon. But if the gun isn’t a real automatic kalishnakov is it only LOOKING like one while being just a semi-automatic? Is it just to bluff the enemy?
  
  Report this comment
- lapua338shooter
  Posted on December 13, 2011 at 4:12pm
  You are 100% right Patriot. AND, the reason I carry a gun is because a cop is way too heavy.
  
  Report this comment
- mowspower
  Posted on December 13, 2011 at 8:38pm
  You mean there are Americans out there that do not own firearms……..that’s odd. Why wouldn’t anyone not own a firearm????
  
  Report this comment
- The Voice of Libertarian Reason
  Posted on December 14, 2011 at 8:21am
  @Isle
  
  You are misinformed regarding the AK47 rifle. While the name AK stands for Avtomat Kalashnikova invented by Mikhail Kalashnikov, and Avtomat does mean automatic. However the rifle has always been select fire, meaning it could shoot semi auto or full auto.
  
  Now because that rifle design has been proven so durable and effective it has been copied by may and sold under other names (see SKS, Saiga, Norinco, etc.).
  
  Furthermore because of the gun laws in America most of the AKs and clones out there are semi auto. Personnaly I do not mind owning a semiauto AK type rifle (mine is a Saiga 5.45) full auto gets expensive quick when you’re at the range. But I also agree that we law abiding citizens should be able to get full auto firearms whenever we want.
  
  So NO a “AK style gun” does not mean we are bluffing, it just opens the door for clones, which in some cases are better than the true AKs.
  
  Books arent only for burning, try reading one.
  
  Report this comment
Melvin Spittle
Posted on December 13, 2011 at 3:54pm
I just received my kennel that will be a loving and super secure home for 60 adopted guns and all the bullets they can eat! It even has space for gun grooming and cleaning supplies! I did my part and I challenge all of you to do the same!

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ozchambers
Posted on December 13, 2011 at 3:53pm
That reminds me. I need to pick up some pet food for the weekend.

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BurntHills
Posted on December 13, 2011 at 3:52pm
cool ad !!! this year everyone here gets cases of ammo from Santa, anyway!

one year Santa brought ‘The Old Man’ an antique Red Ryder BB gun, for ‘fun’ …. yes like Ralphie wanted… and first thing he did was go out back in the snow and he shot our yard light out. ~~ Merry Christmas!

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- lukerw
  Posted on December 13, 2011 at 4:02pm
  I have em all… from 39 up… in mint… and one signed by the Cast, and one from the Movie. Great fun collection…
  
  Report this comment
- KevINtampa
  Posted on December 14, 2011 at 4:01pm
  The Walmart near my house just started selling Winchester self defense rounds (hollow point) in both .38+p and 9mm at a per round price that pretty much matches what I pay in bulk off various internet sites. I can’t wait to put a few of these rounds down range to make sure they don’t make my puppies throw up or crap themselves! I’m pretty certain my pups won’t have issues digesting them, but it would be quite irresponsible IMO to carry a new round without having field tested it in my specific puppies first…
  
  On a side note, and I do realize this is not the right forum but it’s worth a “shot”, does anyone know where someone can get a replacement slide spring for a Walther p22 Compact???
  
  Report this comment
wellhangingchad
Posted on December 13, 2011 at 3:48pm
If someone in Hollywood would have adopted one of these that terrorist would not have been able to get off as many rounds as he did and people would have been hurt. I have adopted quite a few over the years and have made me a happy man.

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PPMStudios
Posted on December 13, 2011 at 3:42pm
Love the ad! A very original and innovative idea…..

Capitalism works!!

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- EchoHawk
  Posted on December 13, 2011 at 5:48pm
  It’s funny how many of you slobbering fanatics get a tingle up your leg over something like this, then wet your pants whining about advertisements and how you ignore them with your TiVo or mute them. Just admit it, when someone pushes your button you jump just like good little Pavlovians.
  
  Report this comment
- PPMStudios
  Posted on December 13, 2011 at 7:41pm
  @ EchoHawk
  
  You’re an idiot you know it? We’re naturally in FULL support of the 2nd Amendment… Oh, I also watch the beer commercials during the football games!!
  
  “TiVO”?? Jeez, what decade do you live in??
  
  Report this comment
- EchoHawk
  Posted on December 14, 2011 at 6:30pm
  Jokes on you PPMStudios, I’m a progressive who knows more about the Constitution, and how to support and defend it, then you could ever hope to even if you read everyday for the rest of you pathetic, useless, conservative existence.
  
  Report this comment
Black Manta
Posted on December 13, 2011 at 3:39pm
It’s so easy to point out those who clearly don’t know Jesus….

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- WAKEUPUSA2012
  Posted on December 13, 2011 at 3:44pm
  why take things so seriouse? u dont know if this man is not a christian. Dont judge dude
  
  Report this comment
- junior1971
  Posted on December 13, 2011 at 3:55pm
  Those who buy guns or sell them on Christmas do not know Jesus????? Read Revelation if you think Jesus is a hippie. Give me a break!
  
  Report this comment
- ozchambers
  Posted on December 13, 2011 at 3:55pm
  yeah, you stick out like a sore thumb.
  
  Report this comment
- lukerw
  Posted on December 13, 2011 at 4:05pm
  Re… Luke 22:36! You do not know the Gospels as well as you think you do!
  
  Report this comment
- bdandsl
  Posted on December 13, 2011 at 4:15pm
  I am a Christian and I would not hesitate to blow someone away that was a threat to my family. I am also pro-death penalty. Being a Christian does not mean you have to take anyone’s abuse. I’ll turn the other cheek to a point but, when you cross the line, I have a right and responsibility to protect my family.
  
  Report this comment
Black Manta
Posted on December 13, 2011 at 3:35pm
UHHHH yeah guns are not creatures….crass humans

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- SoupSandwich
  Posted on December 13, 2011 at 5:32pm
  Henta. Cartoons. You are maybe 19, 20 years old. Piss off. Go huffandpuff post.
  
  Report this comment
- NDPINDNT
  Posted on December 13, 2011 at 5:46pm
  Oh yea..well maybe this will convince you. If you or someone breaks into my home, my little creature will do the talking. And he also barks very loud. May be the last thing you hear…ha
  
  Report this comment
- KevINtampa
  Posted on December 14, 2011 at 4:08pm
  @NDPINDNT
  
  Actually, most self defense calibers break the sound barrier which, if the shot placed right, means an invader may never actually hear the aforementioned bark. ;-)
  
  Report this comment
NDPINDNT
Posted on December 13, 2011 at 3:30pm
I hope to adopt one of those cute little cuddley homeless creatures soon. I will make one of them a good home. They are better than a Doberman or a Rotweiller. They only eat when you want them to (feed them ammo). And, they don’t leave any piles laying around the yard. They go where you go, can ride with you, sleep with you and protect you in your home. What more could you ask for.

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Timothy_Reid
Posted on December 13, 2011 at 3:29pm
Nice!

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wkw58
Posted on December 13, 2011 at 3:28pm
These commercials are GREAT, and in Kalipornia no less!! Thanks PRK for bringing a smile to my face.

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SoupSandwich
Posted on December 13, 2011 at 3:27pm
Well done and well said. Such a shame all those lovely peashooters in the pic-CZ’s, Kimbers, and Sigs that only hold 10 rounds due to wanker libs. Sad that. Illegal to have a mag capable of 11 rounds, but drunk illegals are everywhere and the wrong colored attire in the wrong place will get you killed by non english speakers, in an American state. Way to go CA. Well on your way to being NorteMexico. Viva los morones liberales.

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Double_C
Posted on December 13, 2011 at 3:27pm
Great Marketing!

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- JLGunner
  Posted on December 13, 2011 at 3:31pm
  I’m going home to oil mine now……..((sob))
  
  Report this comment
- ozchambers
  Posted on December 13, 2011 at 3:50pm
  This is a news story????? How DARE these 2nd Amendment freaks have an effective ad campaign!!! story at five!
  
  Report this comment
lukerw
Posted on December 13, 2011 at 3:26pm
I have a “kennel”… and just rescued another for Xmas!

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- SoupSandwich
  Posted on December 13, 2011 at 5:35pm
  Don’t you mean you still see kernels. Lay off the corn. Its for ethanol.
  
  Report this comment
biohazard23
Posted on December 13, 2011 at 3:25pm
I think I need to tell my husband that there’s something else I need to add to my Christmas list. :)

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- lapua338shooter
  Posted on December 13, 2011 at 4:17pm
  Bio – I bought my wife a Bersa 380 for her birthday back in May. Give them a look. They are a nice size for a woman’s hand. It will take a little time to get used to the double action but it is a very nice gun for carry.
  
  Report this comment
- pjmarshake
  Posted on December 14, 2011 at 3:07pm
  Or you can go for a Kimber .45
  
  I had to go out and get a second one when my wife took over mine…
  
  Report this comment
super_jalapeno
Posted on December 13, 2011 at 3:23pm
The ASPCA should jump on the band wagon! Every new gun sold comes with a Puppy or Kitty from the animal shelter!!!!! I like it!

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No Quarter
Posted on December 13, 2011 at 3:21pm
Think I need to rescue a few this holiday season.
Merry Christmas.

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Master_and_Commander
Posted on December 13, 2011 at 3:20pm
hahaha I love this!!!

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Firebrand
Posted on December 13, 2011 at 3:20pm
I wish I could wake up Christmas morning to find an Accuracy Intl. AX338 fully customized under the tree. (wink wink)

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- lukerw
  Posted on December 13, 2011 at 3:28pm
  Santa…. helps those who help themselves — go for it!
  
  Report this comment
- BurntHills
  Posted on December 13, 2011 at 3:55pm
  Santa’s list here came up with three Rossi “Circuit Judge” from the Ladies of the household.
  
  Report this comment
- Melvin Spittle
  Posted on December 13, 2011 at 3:57pm
  Santa wants you to have it and therefore gives you permission to allocate funds and issue a PO.
  
  Report this comment
- 4xeverything
  Posted on December 14, 2011 at 6:54am
  You’ll shoot your eye out!
  
  Report this comment
southernORcobra
Posted on December 13, 2011 at 3:20pm
would love to take home a 308 FN SCAR. problem is they are to damn expensive on the pay I make.

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normbal
Posted on December 13, 2011 at 3:19pm
PRK = People’s Republic of Kalifornia. I love it.

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lodgerat
Posted on December 13, 2011 at 3:18pm
I love the ad and I’d like to help some abused gun find a home except I’ve already adopted 23 poor unloved firearms. I think I’ve done my part.

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- hidden_lion
  Posted on December 13, 2011 at 3:24pm
  Kalifornia still has gun stores? They can’t open carry, they don’t issue many concealed carry licenses, I guess as long as you hide your gun in your house you can have one. I can’t wait until this state falls off into the ocean.
blackstone22
Posted on December 13, 2011 at 3:17pm
Nothing like a cute, cuddly . 308 FN SCAR.
Does it come housebroken?

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- lodgerat
  Posted on December 13, 2011 at 3:24pm
  Most of then do..if not, you can house break then in a couple hours. They’re smart.
  
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- lodgerat
  Posted on December 13, 2011 at 3:28pm
  sorrry, I meant “them”
  
  Report this comment
Bluefish49
Posted on December 13, 2011 at 3:14pm
I love it….what a great commercial….can’t wait for the ASPCA to start complaining.

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- CatB
  Posted on December 13, 2011 at 3:19pm
  Good for business .. good for America!
  
  TEA!
  
  Report this comment
- Fella
  Posted on December 13, 2011 at 3:29pm
  Have you seen Newt’s stance on gun control legislation? Lol Oh CatB you are adorable.
  
  Report this comment
- RichNGadsden
  Posted on December 13, 2011 at 3:31pm
  Yeah, obviously followed by PETA too.
  
  Report this comment
- CatB
  Posted on December 13, 2011 at 3:38pm
  @FELLA ..
  
  Where do you get that I support Newt? .. I understand that you are trying to stalk me on this website .. but you should get it right … I will vote for anyone but Obama .. but that doesn’t mean that my choice would be Newt .. again .. OBAMA MUST GO .. OMG.
  
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