Last year’s Super Bowl commercial from Volkswagen featuring a young boy in a Darth Vadar costume was a smash, winning awards as well as the appreciation of millions. “The Force” generated more than 50 million views on YouTube.
The commercial was so well received that VW is going back to the Star Wars franchise. This brief teaser spot entitled, “The Bark Side” was posted on Jan. 18 and has already generated more than five million hits:
The full 60 second spot is slated to run during the 3rd quarter of the upcoming Super Bowl.
The YouTube post also has a link to another Star Wars themed promotional page from Volkswagen. This one allows you to create a Star-Wars-styled invitation to your own party to watch “The Big Game.”
If it’s been a while since you have seen the original VW Star Wars spot, we’ve got you covered:
(H/T Business Insider)