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Sneak Peek: Sunday’s Best Super Bowl Commercials…Before They Air!

Jan. 31, 2012 5:40pm Becket Adams

Although the Super Bowl isn’t until this weekend, some companies have already “leaked” their top dollar ads online.

Based on these “leaked” ads, here’s what viewers can expect to see this year: Sketcher’s replacement of Kim Kardashian with a French Bulldog (i.e. an upgrade), Matthew Broderick reprising his role as Ferris Bueller, Volkswagen revisiting its Star Wars theme, and, of course, those rather unpleasant Go Daddy ads (to this day, we’re still not entirely sure what they’re peddling; something to do with NASCAR drivers and lingerie).

And instead of having to wait until Super Bowl Sunday to catch some of these incredibly expensive ads, Business Insider has gone ahead and rounded them up for your viewing pleasure. Enjoy.

The Ferris Bueller-themed Honda ad:

[Author’s note: When we first saw the 10-second teaser for this trailer, we thought that it was an ad for a “Ferris Bueller’s Day Off” sequel. Luckily, we were proven wrong and our faith in humanity was restored.]

Volkswagen’s “The Bark Side”:

[Author’s note: Given the overwhelming popularity of Volkswagen’s previous Star Wars-themed ad, it only makes sense that the German auto maker would stick with its winning formula.]

Audi’s Vampire Party:

[Author’s note: Although we don't care for Audi, we care even less for the moody, sullen-faced, glittery GAP models responsible for destroying what Bela Lugosi and Max Schreck created. We hope that next year's Audi ad will avenge Lon Chaney, Jr. and Warren Zevon.]

Chevy Graduation Gift:

[Author’s note: Say what you want about Chevy and its ties to government bailouts, but this commercial is pretty funny.]

CENTURY 21 Super Bowl Ad:

Click Here to See More Super Bowl ads at Business Insider

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Comments (63)

Bamabelle
Posted on February 1, 2012 at 6:50am
I am sorry people..these made me laugh and isn’t that what it is all about. BIG fan of Feris Bueller and so I loved that one naturally. Sometimes you gotta let go of the political stuff and just enjoy it for what it is..come on. Only one I didn’t get was the Apollo one. I have seen better with him. The don’t show the Seinfeild one here and that one if funny too. I don’t watch football so I appreciate that they offer these up before hand.

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- 4blackhorses
  Posted on February 1, 2012 at 6:05pm
  BAMABELLE
  Nothing down on you but Ferris Bueller made me laugh when I first saw it, a little the second time I saw it but the countless times that movie’s been shown since it’s as old as Godzilla.
  
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- ConservativeCanucklehead
  Posted on February 2, 2012 at 1:49pm
  Yep, they made me laugh too.
  No, that is not what it’s all about. At all.
  
  As a long-time marketing genius myself, I would ditch the CMO or Marketing VP or whoever approved the creative, the production budgets, and the ad spend on these. (Possible exception being the Chevy spot, but that would take some ‘splainin Lucy.)
  Caveat: the Century 21 ad did NOT make me laugh. That fish stinks from head-to-tail.
  
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SoulReaver
Posted on February 1, 2012 at 6:26am
The camaro grad was a liberal from california and maybe the guy that took it thought he was entitled to it:)

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- BlackAce41
  Posted on February 1, 2012 at 6:58am
  No sense of humor
  
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KickinBack
Posted on February 1, 2012 at 5:22am
“those rather unpleasant Go Daddy ads…”

Only in America will they use sex to sell domain names.

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- GiveUsJustice
  Posted on February 1, 2012 at 11:21am
  only in america? you have never seen foreign ads at all then.
  
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One Man Progressive Wrecking Crew
Posted on February 1, 2012 at 1:14am
That Broderick commercial is so typical of so called ‘creative’ people of today in Hollywood and the likes. They bank on people’s stupidity of the past to remake things that were great the first time that they butcher by updating them with today’s useless drunken drug addicts that litter the landscape of US entertainment. (IE remake of Karate Kid to keep Will Smith happy inserting his little rugrat into the starring role).

SO they can’t think of anything new and creative so they remake the old which then takes the better old product inserting today’s ‘stars’ who most can’t stand. I don’t mind Broderick but I didn’t find that thing in the least bit entertaining and YOU KNOW he got paid millions for doing it. They just pass the cost of renting these people down to us./

I prefer car commercials that focus on the damn car, even during the Stupor Bowl. And that’s not a typo.

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- db321
  Posted on February 1, 2012 at 2:39am
  I would say that these are the worst Super Bowl commercial I seen in a long time – the Dogs were good – other that that – they leave little to desire.
  
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DEITY
Posted on January 31, 2012 at 11:18pm
Where are the LEFT ?

They bash Christmas for its commercialism,but yet they praise the Super Bowl for its Commercialism !! Odd !!

By the way these adds suck,as do the cars in the adds !!

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- auntmoxie.com
  Posted on February 1, 2012 at 7:07am
  I love my CRV.
  
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dinadp
Posted on January 31, 2012 at 11:11pm
Note to author – I happen to love Audis….and the song too. It’s “The Killing Moon” by Echo and the Bunnymen. I like that some of the great 80s songs are making a comeback. VW came out with a good commercial using “Just Like Honey” by The Jesus and Mary Chain.

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The-Monk
Posted on January 31, 2012 at 11:00pm
The average football game has only about 16 minutes maximum of “live” play. The average is about 12 to 15 minutes.
Each team plays 16 games per season, not counting playoffs and the Super Bowl.
That means, at 16 minutes each game, the defense playing 8 minutes and the offence the same, at 8 minutes times 16 games, the maximum a player can ply for one season is 128 minutes or about 2 hours for the entire season.
Don’t believe me? Get out a stop watch and time the “live” playtime when the ball is “in play”.
2 hours max per season and they make how much? Makes Romney look like one of Obama’s food stamp queens.

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- antisocial21
  Posted on January 31, 2012 at 11:07pm
  do you know how much physical abuse these players absorb during one game? Jesus Christ you sound ignorant.
  
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- The-Monk
  Posted on January 31, 2012 at 11:12pm
  Sorry…. the average “Super Bowl” game has about 16 minutes of play time. The average “regular” game has about 12 to 15 minutes.
  
  You’ll also see that the 1st quarter has the longest amount of play time and the 4th quarter the least.
  Try it. I’ve been timing Super Bowl games since the Redskins played in about the early 1980′s.
  
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- The-Monk
  Posted on January 31, 2012 at 11:18pm
  @antisocial21
  I’m not the one with the name antisocial.
  And it’s still only 8 minutes a game max! Time it yourself. I played Rugby for 2 years. Football players are like weak girlie girls compared to Rugby players.
  
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- The-Monk
  Posted on January 31, 2012 at 11:35pm
  @antisocial21
  Our Rugby games had an A team and a B team. I played both. A team played 40 minutes 1st half non-stop, then a 10 minute break, finishing up with another 40 minute non-stop 2nd half. Then a 20 minute break and the SECOND GAME started. I played both games. In Rugby the ball is never “dead. If a player goes down, you can’t replace him and you play 14 against 15. If another player goes down you play 13 against 15…. and no pads or helmets. I played more in one Rugby game than professional football player’s play in an entire season….. and without any gear!
  
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- The-Monk
  Posted on January 31, 2012 at 11:54pm
  @antisocial21
  Enjoy the commercials…. it’s the best part of any Super Bowl! And they last about the same amount of time….
  
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- Blazeanswerman
  Posted on February 1, 2012 at 11:08pm
  I would like to reply to Anti Social.
  Poor baby football player! What 18 games too much for 10 million dollars? Pads, Helmets, 6 days off in between games. Give me a break! How many games are played in the NHL, 82? Football is a pansy sport in comparison. Hockey is far more physical to the human body than football. So please think before you speak, hypocrite!
  
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Kisha
Posted on January 31, 2012 at 10:28pm
I love the “day off” one. And the barking dogs was pretty good too. Did you see the Lea ear muffs? LOL

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blazingaway
Posted on January 31, 2012 at 9:56pm
Worthless, lifeless, stupid … Not a one that was worth paying a dime for. Failures

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aquablue
Posted on January 31, 2012 at 9:37pm
The Volkwagon commercial got a laugh from me when Chewbacca roared.Lol. Cute.

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cobbler
Posted on January 31, 2012 at 8:59pm
I don’t appreciate the editor’s comments about Ferris Beulller, pretty much the best movie ever made. The world would be a better place with the sequel.

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- IvanK
  Posted on January 31, 2012 at 9:13pm
  Look, I’m in my mid 40′s and and just about kill to see a Ferris Bueller sequel! To this day, I consider it to be the quintessential hookie day ever!!!!!!!!!! I watched just a few weeks ago and it took me back to my 80′s high school days so much, I couldn’t drop it from my mind for a week!
  
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- Oh, God!
  Posted on January 31, 2012 at 9:45pm
  I love that movie. Oh Yeah by Yello and yes I even remember the band that sang that song. Wow, that dates me doesn’t it?
  
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sprfldman
Posted on January 31, 2012 at 8:45pm
clearly the funniest one was the guy who thought he got a new car for a gift when it really was the little refrigerator! LOL!

Ferris Bueler commercial 2 minutes long? Huh?
The VW dog barking one, huh?
Audi with the vampaires? Don’t get it.
Century 21 commercial pointless, uninspiring.

Only one made me laugh – out loud – Chevy graduation gift.

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NOTYERHUCKLEBERRY
Posted on January 31, 2012 at 8:03pm
Well, if this the best there is, Audi wins. The only one that got a laugh.

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MitchRappInCharge
Posted on January 31, 2012 at 7:59pm
Ferris Beuller one was awesome! Chevy was really cool. VW and Audi were good. Century 21 stunk up the joint.

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- dinadp
  Posted on January 31, 2012 at 11:13pm
  I agree. The Century 21 ad was bad. And why use Apolo Ohno? Isn’t Shani Davis a more “current” speed skater?
  
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lynda1276
Posted on January 31, 2012 at 7:50pm
i like the little Darth Vader from last year…

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- churchlady
  Posted on January 31, 2012 at 8:31pm
  Me too…reminded me of my sons when they were little. So cute!
  
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garbagecanlogic
Posted on January 31, 2012 at 7:33pm
The Camaro is the only good one………..

The U.S. Out Of The U.N.
The U.N. Out Of The U.S.

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churchlady
Posted on January 31, 2012 at 7:32pm
Ugh…the only reason why Matthew Broderick ever made it as an actor was that he played the most boring person in the world. That man has absolutely no personality at all. Perfect example: The Music Man remake. AWFUL!! No wonder they had him play Inspector Gadget – he’s a robot just like him.

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- jlcook
  Posted on January 31, 2012 at 7:51pm
  Agreed I can’ stand Matt, but I’m ashamed to say I really liked Ferris, sorry, BUEHLER< BUEHLER, ANYONE, loved it.
  
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Impenitent
Posted on January 31, 2012 at 7:21pm
none of them inspire me to spend money…

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- GeorgieJo
  Posted on January 31, 2012 at 10:58pm
  Never saw FERRIS movie and who is Matthew Broderick????
  
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- Bluebonnet
  Posted on February 1, 2012 at 10:59am
  The only really cute one was the dogs. Put an animal in any commercial and you immediately get my attention. Most commercials are so boring, I’m surprised intelligent people pay for such drivel.
  
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flatbroke
Posted on January 31, 2012 at 7:06pm
My reaction exactly if my parents would ever have bought me a new or any car. unfortunately used cars are all i could afford. thats ok i survived. and i learned how cars worked, and how to take care of them.

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jujubeebee
Posted on January 31, 2012 at 7:05pm
Love the Ferris Bueller one…Matthew Broderick Honda commercial. It is a winner!

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PJL
Posted on January 31, 2012 at 6:54pm
Bueller? Bueller?

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- TyrannyNoMore
  Posted on January 31, 2012 at 11:22pm
  Ahhh, who could forget Ben Stein ?
  
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shezza
Posted on January 31, 2012 at 6:51pm
Loved the Honda Ferris Bueller ad, and I actually laughed out loud at the VW Bark Side spot. The others were “meh,” IMHO.

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Ultracurmudgeon
Posted on January 31, 2012 at 6:33pm
I heard at church that Randall Terry will be airing a very controversial ad during the super bowl. He is running for POTUS as a democrat so he can run his ad without any censorship. These are the days in history that we are blessed to be living in!

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MittensKittens
Posted on January 31, 2012 at 6:26pm
Half the fun is waiting til Superbowl Sunday, sooo thank you and no thank you. I will reserve patience and wait the old fashioned way.

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svan71
Posted on January 31, 2012 at 6:15pm
meh

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- Quiata
  Posted on January 31, 2012 at 6:26pm
  Oh, come on… dusting vampires is pretty cool! =D
  
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- TyrannyNoMore
  Posted on January 31, 2012 at 11:26pm
  @Quiata….I liked that one because I am so sick of the whole vampire theme. Am I the only one who has no interest in seeing Twilight,or what ever it’s called?
  
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