While Clint Eastwood’s halftime speech seems to be the Super Bowl ad that everyone’s talking about, Chevy’s end of the world commercial has been getting good feedback as well.
From everyone except Ford that is, who seems to be the odd man out in this year’s Super Bowl commercial wars.
If you haven’t seen it yet, Chevy’s ad plays on the Mayan-predicted apocalypse that many fear will occur this year. Over the smooth voice of Barry Manilow singing “Looks Like We Made It,” the ad shows a Chevy Silverado driven by a man with dog emerging from the rubble of a post-apocalyptic city. At the commercial’s climax, the man greets other chevy drivers eating Twinkies at a meet-up where he asks “Where’s Dave?”
“Dave drove a Ford,” says a saddened fellow Chevy driver:
Ford did not find the ad funny, and is voicing their opinion on the matter.
Jalopnik reports that Ford had sent letters to NBC and Chevy parent company GM after seeing the ad before last night’s game, asking them to pull the commercial from the broadcast.
“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road,” GM Global Chief Marketing Officer Joel Ewanick said in a press release. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
Ford Trucks head Spokesperson responded in a statement to Jalopnik:
“The issue with the ad is that ‘Dave’ doesn’t survive because he’s driving a Ford. They cite R.L. Polk data on longevity — not durability. If you look at R.L. Polk’s data on durability — the same data I just gave you — there are more Ford trucks on the road with more than 250,000 miles.”
“We’ve made our point and we’ll always defend our products.”
“But this type of a request happens from time-to-time, and now we’ll just let our legal team handle it.”
It will be interesting to see how much the Super Bowl commercial costs Chevy if Ford carries through with a successful lawsuit.