It’s Friday. Time for you to enjoy the latest viral clip showing a woman falling flat on her face while texting, which was captured during a live news shot in Canada.

It wasn’t just any fall, though: the woman takes such a tumble she’s left stunned. In the sequence below, you can see the woman enter the screen from the top right:

Woman Falls on Face While Texting in Canada | Caught on News

Woman Falls on Face While Texting in Canada | Caught on News

Woman Falls on Face While Texting in Canada | Caught on News

Woman Falls on Face While Texting in Canada | Caught on News

Watch it unfold:

“We’re loath to make light of a woman falling down so severely that she has trouble getting up and attracts the attention of an entire crowd,” Gawker notes, “but, y’know. She’s clearly forgetting the ‘glance up every few seconds’ rule, anyway.”

My thought exactly.