The Blaze has consistently reported about atheists’ use of billboards to spread their message of non-belief. But while their efforts initially seemed aimed at poking fun at Christians and others who embrace the nation that God exists, lately their methods have changed. Rather than making general and sweeping statements, organizations like American Atheists are targeting specific ethnic groups in an attempt to find non-believers.

Atheists Billboards Written in Hebrew & Arabic Will Target Muslims & Jews

Image Credit: American Atheists

Earlier this month, we told you about the campaign that African Americans for Humanism (AAH) recently put together. Now, just weeks later, American Atheists will unveil a special billboard initiative that targets Muslims and Jews. The organization plans to place one of its anti-faith signs in Paterson, New Jersey — an area with a high Islamic concentration. The Jewish billboard will appear in a Brooklyn neighborhood that, not surprisingly, has a heavy concentration of Jews.

As CNN reports, the billboard will read, “You know it’s a myth…and you have a choice,” the billboards proclaim. Both will include English along with the language that is most appropriate to each community. AA president Dave Silverman maintains that the purpose of the campaign is to reach non-believers who are embedded in highly-religions communities.

Atheists Billboards Written in Hebrew & Arabic Will Target Muslims & Jews

Image Credit: American Atheists

“Those communities are designed to keep atheists in the ranks,” Silverman says. “If there are atheists in those communities, we are reaching out to them. We are letting them know that we see them, we acknowledge them and they don’t have to live that way if they don’t want to.”

Silverman, who says he knows the billboards will cause a stir, says his group does not intend to incite or anger anyone. Instead, he says he’s attempting to reach non-believers. This push to encourage people to “come out” has been something that atheist groups have ramped up in recent years.

(H/T: CNN)