TNT, a cable television channel whose slogan is “We Know Drama,” added a little — actually a lot — of drama to an unassuming town square in Belgium as part of an advertisement. It’s an understatement to say spectators were surprised.

It all started with this: a big red button in the middle of the square with the instruction “push to add drama.”

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

Who could resist? When curiosity finally killed the cat and a couple residents pushed the button, mayhem ensued. Paramedics dropping a patient’s body. Cyclists running into the emergency vehicle and starting a brawl with the responders. A woman riding by on a motorcycle in her underwear. Cops squealing in for a full on shoot out. And a football team rescuing one of the gunned downed bodies as everyone takes off. That’s quite a lot of fan fare to announce the launch of the channel in Belgium.

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

See the drama for yourself by pushing play:

Perhaps more priceless though are the spectators’ reactions, which we’ve pulled together for you to see in these screenshots below.

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

Here’s how onlookers felt when they realized it was a marketing scheme.

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

TNT Marketing Scheme Push to Add Drama Surprises Town in Belgium

So, would you say TNT knows drama? Given that within a day of posting its stunt on YouTube the clip has gotten nearly 4.5 million hits, it is a slogan with which many would probably agree.

[H/T Gizmodo]