Time magazine is out with its latest cover, one that’s sure to get its fair share of attention. Headlined “Are You Mom Enough?”, it features a blonde, skinny jean-wearing woman — and a preschool-age boy unmistakably latched on to her breast:

Have You Seen the Attention Grabbing New TIME Cover?

Image source: Time

The cover goes with the magazine’s feature story on “attachment parenting” — a philosophy designed to foster a secure bond to the child. Co-sleeping, or the “family bed,” and breastfeeding well past babyhood are sometimes the hallmarks of attachment parenting.

The mother pictured on the cover is Jamie Lynne Grumet of Los Angeles and her 3-year-old son.

“I don’t consider breastfeeding immodest at all—I’m not shy about doing it in public,” she told Time.

Time subscribers can read the full story here; other (non-subscriber) material is available here.