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Just in Time For Father’s Day: JCPenney Rolls Out Two Daddies Ad

May. 31, 2012 3:30pm Becket Adams

Either the “One Million Moms” boycotts have been totally ineffectual, or there’s someone in JCPenney’s marketing department that really, really enjoys messing with the group.

With its latest catalog, and just in time for Father’s Day, the department store is once again making itself perfectly clear: it has no problem with same-sex couples.

Image courtesy Gawker

The two men in the ad are “real-life dads Todd Koch and Cooper Smith,” and the two children are their kids, Claire and Mason, according to Gawker.

“First Pals: What makes Dad so cool?” reads the ad’s copy. “He’s the swim coach, tent maker, best friend, bike fixer and hug giver – all rolled into one. Or two.”

As hinted at in the above, this isn’t a first for JCPenney. Back in May, the department store ran an ad featuring two lesbian mothers:

And before that, the company hired Ellen DeGeneres as a spokeswoman. Both actions prompted protests from the conservative mothers group which, apparently, have had no impact whatsoever on the store’s advertising campaigns.

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Comments (225)

ChiefGeorge
Posted on May 31, 2012 at 4:06pm
I was just saying that since the debate about gay marriage is ragin, just watch the advertisement media roll out ads for gays….how about Viagra too! Here they are front and center. Oh the joy!

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- FreedomPurveyor
  Posted on May 31, 2012 at 8:07pm
  Who cares?
  
  Report this comment
- db321
  Posted on May 31, 2012 at 8:07pm
  See you – you foolish idiots – JC Pennies – your done!
  
  Report this comment
- what4
  Posted on May 31, 2012 at 8:56pm
  And Me JC Penney is tossing in his grave, todays idiots running that once proud company into the duece bowl!
  
  Report this comment
- txbigfoot
  Posted on May 31, 2012 at 9:59pm
  to FreedomPurveyor
  I care.. That’s who
  obviously you dont so F off as they say
  
  Report this comment
- silentwatcher
  Posted on May 31, 2012 at 10:04pm
  “Homosexuality is your choice. I disagree with it, but I won’t condemn you for it. Just don’t flaunt it in front of my face.” That has always been my motto.
  
  JCPennys,,,you are flaunting it in my face. I have shopped your stores for many decades. I have literally spent thousands of dollars in your stores. You just lost the privilege of my presence.
  
  Report this comment
- MAMMY_NUNN
  Posted on June 1, 2012 at 12:55am
  If they sexually experiment with others of the same sex how far is that from sexual experimentation of children ?
  
  Report this comment
- Secret Squirrel
  Posted on June 1, 2012 at 11:36am
  .
  I guess J.C. Penney wants gay shoppers. Fine.
  Odd, since gays comprise 3% of the population.
  Next will we have ads targeting people from Latvia?
  No, J.C. Penny is pushing an agenda in my face.
  But the good news?
  I have lots of other choices.
  
  Report this comment
JAMACAMECRAZYMAN
Posted on May 31, 2012 at 4:05pm
Those two fellas look sooooooooooo hippity happy……………………..

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- ChiefGeorge
  Posted on May 31, 2012 at 4:10pm
  Notice how they promote adopt a multi-culture kid….why not make the two kids White? Just saying.
  
  Report this comment
- The-Monk
  Posted on May 31, 2012 at 4:35pm
  “The two men in the ad are “real-life dads Todd Koch and Cooper Smith,” and the two children are their kids, Claire and Mason, according to Gawker.”
  
  So what are the last names of the 2 Children? Koch, Smith, one last name each or do they keep their real last names? What a screwed up way to be raised. : (
  
  Report this comment
- Roberto G. Vasquez
  Posted on May 31, 2012 at 6:30pm
  Pervert America!
  
  Report this comment
- charles116
  Posted on May 31, 2012 at 10:17pm
  Gay couples often adopt kids n one else wants.
  Older kids and the handicapped.
  
  Report this comment
- goldenapple
  Posted on June 1, 2012 at 12:41am
  @The-Monk: Is your argument against gay couples raising kids REALLY about the confusion over whose last name would be taken? REALLY? How do you feel about a wife keeping her maiden last name? Their kids must also be really messed up too, right? Idiot
  
  Report this comment
Watermain
Posted on May 31, 2012 at 4:04pm
Glad that there is nothing “must have” at JCP since I won’t be shopping there anymore.

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- myvotecounts
  Posted on May 31, 2012 at 5:03pm
  Ditto
  
  Report this comment
- Lori-4-USA
  Posted on May 31, 2012 at 6:19pm
  Ditto me too and I have a jcp card for 30 years! No more – enough!
  
  Report this comment
- lasvegan
  Posted on May 31, 2012 at 6:32pm
  Just cut my JCP card up after 40 years of shopping there. End of that for me.
  
  Report this comment
- charles116
  Posted on May 31, 2012 at 10:18pm
  Y’all come back nowah!
  But change yer diapers first.
  
  Report this comment
- dixie63
  Posted on June 1, 2012 at 8:22am
  I closed my JCP credit card account, and wrote to them to say I’ll never shop there again due to their pushing the homosexual agenda in my face.
  
  Report this comment
marcus_arealius
Posted on May 31, 2012 at 4:04pm
So let’s see, 2 males raising a little boy and girl. What rules will these 2 homos impose on the kids when they get old enough to have friends of the opposite sex? Oh no little Jimmy, you can’t be with Sally, no you have to find a Bobby or Freddy to play doctor with. Babies come from where you ask? From the baby farm of course, or is it the baby factory, well whatever.

Pennys ? I’d rather drive 100 miles to go someplace else to shop than if it were next door.

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- Ruckus_Tom
  Posted on May 31, 2012 at 5:59pm
  + one hundred
  
  Report this comment
- charles116
  Posted on May 31, 2012 at 10:18pm
  That makes absolutley no sense.
  
  Report this comment
don young
Posted on May 31, 2012 at 4:03pm
Down with pennys.

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- SoldierofGod1977
  Posted on June 1, 2012 at 8:18pm
  I refuse to support any business that promotes homosexuality. The bible specifically calls it an abomination. I choose to spend my money at businesses that stay out of the culture wars. I als do not shop at **** Depot, Banana Republic, Old Navy and The Gap for the same reason! Boycottt any business that supports homosexuality.
  
  Report this comment
ops4freep
Posted on May 31, 2012 at 4:03pm
I will not spend a dime in J C Penny’s so they can have fun losing the buisness and go Bankrupt.
Bye Bye to them

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Gonzo
Posted on May 31, 2012 at 4:02pm
Well, isn’t that so sweet! I hope the all the gay daddies shop at J.C. Penney… because the straight daddies sure as hell won’t !

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- beckwill
  Posted on May 31, 2012 at 5:39pm
  Gonzo – You make me chuckle and giggle with your comments.
  
  Report this comment
- charles116
  Posted on May 31, 2012 at 10:20pm
  Actually no self-respecting gay guy would buy a thing at Penneys.
  
  Report this comment
barber2
Posted on May 31, 2012 at 4:01pm
Does the name Sodom and Gomorra ring a bell ?

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- charles116
  Posted on May 31, 2012 at 10:19pm
  No it doesn’t.
  
  Report this comment
MONICNE
Posted on May 31, 2012 at 3:59pm
Oy, thanks for the story!

Now we get to hear fat long haired Australians lecture us on morality some more!

POW/MIA – Get them Home

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- okredstate
  Posted on May 31, 2012 at 4:31pm
  If I was a POW/MIA, I would just tell my captors to shoot me instead of coming home to you. YUK, you are one sick ………whatever you are.
  
  Report this comment
barber2
Posted on May 31, 2012 at 3:59pm
Let’s see , Kraft , Bank America, now Penny’s…whose next in this Far Left dance with the devil of political correctness where everyone is ” beautiful,” there are no rules or standards and America slides into Third World status ….politically correctly, of course…

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- teamarcheson
  Posted on May 31, 2012 at 4:07pm
  How do we really know they are real Daddies?
  
  Report this comment
- Mil-Dot
  Posted on May 31, 2012 at 4:07pm
  Yep, I will never buy anything from Penny’s either. You have to wonder, with the size of some of these “protected” groups, you just have to wonder if it is wise to suck up to a “protected” group while alienating a much larger “non-protected” majority. I guess JCP has a bunch of homosexuals running the show now.
  
  Report this comment
- jcldwl
  Posted on May 31, 2012 at 4:21pm
  “whose next in this Far Left dance with the devil of political correctness”
  
  You should have put a question mark after devil and left off the “of political correctness” because in actuallity homosexuals are in a dance with the devil as well as those who promote and support it and I am sure most of them don’t even know it. It is just an attempt by satan to kill the seed as he has tried to do since the beginning. Don’t worry though because in the end, God wins.
  
  Report this comment
EP46
Posted on May 31, 2012 at 3:47pm
I know one family ….mine…that will never shop JC Penny again…not in the store…not online. There is a very large store about 3 miles from my home….NO TO JC PENNY

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- teamarcheson
  Posted on May 31, 2012 at 4:06pm
  We stopped shopping JCP when they only started showing black models in all the advertising as if white people have disappeared. May family will never shop JCP again. For several years JCP refused to show Christmas decorations and told workers not to say Merry Christmas. In 2011 due to the poor economy JCP had Christmas decorations and greeters wished shoppers a happy Christmas and Holiday. Hmmm, maybe this new policy and JCP are checking out like Grants, Woolworths and others. Bye JCP bye.
  
  Report this comment
- ChiefGeorge
  Posted on May 31, 2012 at 4:09pm
  I have to agree with your boycott simply for the same reasons they would boycott your business if you said that you disagree with their lifestyle. Use their tactics against them.
  
  Report this comment
- jhrusky
  Posted on May 31, 2012 at 4:15pm
  Can’t shop at JCP because they show gay people Or because they show black people Or, because they have Latinos in their ads
  
  You people make me sick!
  
  Report this comment
- crazyrightwingmom
  Posted on May 31, 2012 at 4:29pm
  Chief George: You are skewing the facts. She said ALL black, which is just as bad as all white. Nothing about Latino. And Gay is a lifestyle that we are free to not promote…so suck it in!
  (by the way, my son is “gay” and I love “gays. He know I don’t love his lifestyle.)
  
  Report this comment
- crazyrightwingmom
  Posted on May 31, 2012 at 4:32pm
  Sorry George…I meant Husky!!
  
  Report this comment
- crazyrightwingmom
  Posted on May 31, 2012 at 4:36pm
  I promise, this is it! I can’t find my glasses, so I am making typo’s! The message should be to JHRusky, and should have said he knows. enough!
  
  Report this comment
- jhrusky
  Posted on May 31, 2012 at 4:37pm
  @ crazyrightwingmom
  
  Your son is gay? I suspect you are of the ilk that refuse to admit someone could be born gay … that it is a learned trait? If so, and since sexual preference is most likely “learned” at a fairly early age, what is it you failed at so miserably to cause your son to be gay?
  
  Report this comment
- jhrusky
  Posted on June 1, 2012 at 9:59pm
  @ crazyrightwingmom
  
  After rereading what I wrote, I apologize to you for that comment I made about your son. That was cold and uncaring and attacking and I should act better than that.
  
  Report this comment
Mandors
Posted on May 31, 2012 at 3:46pm
The death throes of a loser retail chain.

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- hatchetjob
  Posted on May 31, 2012 at 3:52pm
  You got it. I stop in to use their restroom only, on my way to visit the adjacent shops.
  
  Report this comment
- Gonzo
  Posted on May 31, 2012 at 4:17pm
  Thaey should go ahead and change their name to GayCPenney!
  
  Report this comment
- Gonzo
  Posted on May 31, 2012 at 4:34pm
  Htchet, you sure you want to use the restroom in a store that is openly begging for gay customers?
  
  Report this comment
- The-Monk
  Posted on May 31, 2012 at 4:41pm
  What’s next? GayCPennis Rainbow colored slacks and shirts?
  
  Report this comment
- Gonzo
  Posted on May 31, 2012 at 4:50pm
  Monk, boxer shorts with a fly in front and back.
  
  Report this comment
blanco5
Posted on May 31, 2012 at 3:46pm
Never shopped there, never will.

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Mutiny
Posted on May 31, 2012 at 3:44pm
Well the wife isnt going to JC Pennys anymore.

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abbygirl1994
Posted on May 31, 2012 at 3:44pm
I will never give JCPenney another crying dime!

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- SLARTIBARTFAST
  Posted on May 31, 2012 at 4:08pm
  Amen to that!
  
  Report this comment
TEIN
Posted on May 31, 2012 at 3:44pm
Portrayal of the American new dysfunctional family..Daddy’s who is my mommy?? They may never know….boys playing house and pretending to be men…..

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- hatchetjob
  Posted on May 31, 2012 at 3:54pm
  “dysfunctional” is right. The photos look abnormal.
  
  Report this comment
- ChiefGeorge
  Posted on May 31, 2012 at 4:15pm
  In gay relationships one person is always the male type and one is always the female type. Its like the brain is telling their bodies this in an attempt to get ready for procreation….but nothing ever comes from it only heartache.
  
  Report this comment
Seagal45
Posted on May 31, 2012 at 3:43pm
Put your money where your heart is, these people will not get another dime from me.

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- Bro Geo Too
  Posted on May 31, 2012 at 5:52pm
  Agreed, Seagal45, my wife and I will cancel our JCP credit card.
  
  Anyone else out there up to the challenge?
  
  Report this comment
pavnvet
Posted on May 31, 2012 at 3:42pm
Does anyone really need another reason not to shop at JCP? You probably won’t have to see these ads much longer as JCP will be going bankrupt soon with their “square deal” marketing. I stopped shopping them years ago, but the front of their stores at the mall are a convenient place to park as no one is there.

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- PATTY HENRY
  Posted on May 31, 2012 at 3:45pm
  I have a question. HOW MANY GAY people are there in the USA? What’s the percentage? I thought it was about 7% …anyone know?
  
  Report this comment
- crazyrightwingmom
  Posted on May 31, 2012 at 4:05pm
  Patty: 3%. .5% of this is lesbian.
  
  Report this comment
- jhrusky
  Posted on May 31, 2012 at 4:56pm
  @ crazyrightwingmom
  
  Where in tarnation do you get your information from? Some church you attend where the pastor tells you how all gay people are going to burn in the fires of hell?
  
  There are no hard numbers on percentages of gays in America. In 1948, the claim was 10%. In 1993, it was 14%. In 2000, less than 1%, then 4-5%, then 6-16%. Today with latest polling, it’s around 25%.
  
  Now, I have no idea what percentage is, but 10% seems like a fair estimate.
  
  Report this comment
Bob_R_OathKeeper
Posted on May 31, 2012 at 3:41pm
JCPenny promoting pennies, LOL!

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Crazyotto
Posted on May 31, 2012 at 3:41pm
More proof positive that our Republic has turned into a silly spectacle. This country is full of self -absorbed dwaddling twits / morons. The gays really won’t be satisfied until they are the majority. It is human nature. When they do there won’t be much worth sticking around for. Gays often are the most intolerant bigots when it comes to non-gays.

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- smasaoka
  Posted on May 31, 2012 at 6:56pm
  But wait!!!! Didn’t our prez just make an order to allow beastiality and sodomy in the military? Have we forgotten already; already that that behavior-yes two “that”‘s is what Muslims are allowed to do?
  
  Report this comment
progressiveslayer
Posted on May 31, 2012 at 3:39pm
This is just confusion for kids and penney’s is just advocating that same sex couples are normal.

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- 45Sentinel
  Posted on May 31, 2012 at 10:48pm
  Great maybe in the maternity section they can show two “Moms”. One with a baby and another with her late term abortion baby.
  
  That way they can celebrate diversity and make baby killer “Mom” feel good about herself.
  
  Report this comment
lordamercy
Posted on May 31, 2012 at 3:39pm
Yet another excellent reason to avoid JC Penney!

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ROMANS 10-9
Posted on May 31, 2012 at 3:38pm
Penny’s

….. My family is done there.

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hi
Posted on May 31, 2012 at 3:35pm
Oh no! Atheists can move innocent crosses but we can’t remove horrendous ads.

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- Bruce P.
  Posted on May 31, 2012 at 8:15pm
  There is no comparison. None whatsoever. You are showing your complete and total ignorance about the atheism issue.
  
  The crosses are on public land, therefore maintained by taxpayer money. The ads are put out by a PRIVATE company.
  
  Report this comment
saved4ever
Posted on May 31, 2012 at 3:34pm
Mr Penney must be rolling in his grave.

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