I’m going to get out of the way here and just let NYC Mayor Michael Bloomberg explain to you the logic behind his proposed ban on sugary drinks over 16 ounces. Because really, once he starts admitting it’s his government’s role to “force” people to do things, he kind of buries himself.

“The idea here is, you tend to eat all the food in the container in front of you,” Bloomberg said on MSNBC Thursday afternoon. “If it’s a bigger container, you eat more. If somebody put it in a smaller glass or plate or bowl in front of you, you would eat less.”

And then there’s this: “We’re not taking away anybody’s right to do things, we’re simply forcing you to understand that you have to make the conscious decision to go from one cup to another cup.”

“It’s not perfect, it’s not the only answer, it’s not the only cause of people being overweight – but we’ve got to do something,” he added. “We have an obligation to warn you when things are not good for your health.”

And: “I would just like to … force the consumer to hopefully move over to the less fattening drinks and everybody will be better off.”

Catch that? He’s not taking away your rights, but he’s forcing you into something he wants.

Watch him, below:

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