We’ve already reported extensively on the University of Minnesota-Duluth-sponsored initiative that rails against “white privilege.” The main thrust of the “Un-Fair Campaign,” which is illustrated through billboards, videos and lectures, is that society is setup to benefit Caucasians. But now, in the wake of the controversy surrounding the campaign, the university isn’t backing down from funding the project.

University of Minnesota Duluth Refuses to Defund Unfair Campaign

As reported, at least one of the ads features white people who publicly express guilt for their alleged preferential treatment as a result of their skin color. A slogan for the initiative prominently reads, “It’s hard to see racism when you’re white.”

University of Minnesota Duluth Refuses to Defund Unfair Campaign

While the University of Minnesota has admitted that the campaign is “divisive” and that it has “alienated some people,” it plans to continue ”fully support[ing] the foundations and principles of the Un-Fair Campaign.”

(Related: ‘Not Fair to Be White’: See the Unbelievable New Campaign Sponsored by the University of Minnesota-Duluth)

Campus Reform, the organization that originally broke the story, has more about the university’s response to the incident and the subsequent fall out:

The university declined comment for three days but after becoming the subject of international news coverage and receiving hundreds of “calls and e-mails expressing concern about UMD’s participation in the Un-Fair Campaign,” officials released a statement acknowledging they were in part behind the offensive video. [...]

The campaign’s official mission is to “raise awareness about white privilege in our community, provide resources for understanding and action, and facilitate dialogue and partnership that result in fundamental, systemic change towards racial justice.”

According to their official website, the University of Wisconsin – Superior is also a sponsor. A spokesperson for UWS declined comment at the time of publication.

University of Minnesota Duluth Refuses to Defund Unfair Campaign

Here’s the ad that set off the firestorm:

You can read more information about the “Unfair Campaign” in our original report. At this point, it seems the school, despite admitting that the initiative is offensive, isn’t prepared to back down.