While instances of outrage — and support– continue to rage for the fast food restaurant chain Chick-fil-A, Amtrak is also capturing some attention for its ”Ride With Pride” initiative, a new campaign aimed at gay customers. While homosexual rights groups are already praising the targeted efforts, some conservatives will likely express disdain and concern, seeing as the company is tax-payer funded and clearly taking a stance on the issue.
To fully push the efforts, special ads that show same-sex couples riding the train system have been released by Amtrak, as has a gay-friendly web-site encouraging individuals to head to popular vacation destinations. So far, two ads have been released — one showcasing two mothers and the other featuring two fathers (each featuring a child).
The purpose of the ads is to promote the company’s half-price campaign for kids between the ages of two and 15, The Huffington Post reports (this deal is free for all children, not only those of same-sex couples).
In a section of Amtrak’s “Ride With Pride” web site, a “diversity” tab brings readers to an explanation of the special campaign — and of the company’s views on inclusiveness. In summation: Amtrak wants to create a discrimination-free environment.
Below, watch a fascinating CNN debate about the appropriateness of a government-owned company taking such pointed action on a controversial social issue:
“At Amtrak, diversity is not just a corporate buzzword, it’s a priority. It’s vital and it’s a commitment we make to our customers, our suppliers, our employees, and the communities we serve,” the diversity statement reads, in part. “We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations.”
Naturally, because Amtrak is a publicly-funded company (in fact, it’s fully owned by the U.S. government), it’s likely that these ads — and the overarching campaign — will create some controversy.
Also, it should be noted that, at the top left of the site, a news feed featuring Huffington Post articles is featured, causing one to wonder why this was chosen as the most viable news choice on the government-owned site.
What do you think? Let us know in the comments section, below.
From the breaking news you need to know to the hottest trends circling the Web, TheBlaze has it all. Follow us on Facebook, Twitter, Instagram, Snapchat and Periscope.