Gay Activists Gear Up for Kiss In Protest Against Chick fil A

Gay marriage supporters, from left, Emmie Hesley, Cathy Dear and Amy Paffenroth hold signs in front of a Chick-fil-A in Fort Walton Beach, Fla. Thursday Aug. 2, 2012, in protest of the chicken eatery's stance on gay marriage. (AP Photo/Northwest Florida Daily News, Nick Tomecek)

ATLANTA (TheBlaze/AP) — Just when you thought the furor surrounding Chick-fil-A over the fast-food chain owners’ opposition to gay marriage was waning, you were wrong. Following a successful “Day of Appreciation” for the restaurant chain on Wednesday, gay rights activists and other supporters of marriage equality planned a retaliatory national “Kiss In” at Chick-fil-A restaurants on Friday.

(Related: Viral Chick-fil-A Picture Claims Christians Don’t Feed the Poor — But We Have Proof to the Contrary)

Participants are encouraged to come to the fast-food chains and kiss a fellow demonstrator of the same sex. One organizer, Carly McGehee of Dallas, said she hopes the event helps gay youths “who feel isolated and are victims of bullying.”

“Without question, Dan Cathy has every right to voice his opinions and beliefs,” Herndon Graddick, president of the Gay and Lesbian Alliance Against Defamation, said in a statement.

“But he should meet and get to know the people that he’s speaking out against — the people who are harmed by his company’s multi-million dollar donations to anti-gay hate groups working to hurt everyday LGBT Americans and break apart loving families,” Graddick said.

“LGBT” is an abbreviation for “lesbian, gay, bisexual and transgender.”

Gay Activists Gear Up for Kiss In Protest Against Chick fil A

A description of the event on its Facebook page reads:

National Same Sex Kiss Day is this Friday, August 3rd at a Chick-fil-A near you! Head to your local Chick-fil-A and share a kiss with your sweetie. Let’s show Chick-fil-A that EVERYONE deserves to be able to fall in love, start a family, and take their children to eat fried chicken after a soccer match. ;)

The gatherings come two days after hundreds of thousands of customers, many of them conservative Christians, recognized “Chick-fil-A Appreciation Day” at more than 1,600 locations.

Gay Activists Gear Up for Kiss In Protest Against Chick fil A

The company said in a statement the turnout Wednesday made for “an unprecedented day,” although it says it doesn’t release exact sales numbers.

“The Chick-fil-A culture and 66-year-old service tradition in our restaurants is to treat every person with honor, dignity and respect — regardless of their belief, race, creed, sexual orientation or gender,” the statement said.

Chick-fil-A president Dan Cathy stirred the controversy when he told a religious publication last month that the company was “guilty as charged” for backing “the biblical definition of a family.”

In a later radio interview, Cathy said: “I think we are inviting God’s judgment on our nation when we shake our fist at him and say, `We know better than you as to what constitutes a marriage.’”

The Southern Baptist Cathy family has long been known for using biblical principles to operate its business, including never opening the company’s stores on Sundays.