After a South Carolina mother caught her 13-year-old son smoking pot with a group of his friends, she devised a plan to ensure he would think twice before doing it again.

Instead of grounding him or taking his iPhone away, likely most parents’ knee-jerk reaction, April Mathison of Beaufort instead forced her son Brandon to stand and walk along the city’s main intersection with a sign that read, “Smoked pot, Got caught! Don’t I look cool? Not!”

“Timeouts and taking things away from them just don’t seem to work anymore,” Mathison told local NBC affiliate WTOC. “Sometimes a little public humility, you know, is what they need nowadays to get a point across. And if this works for him, and maybe saves one or two other students from thinking about picking this stuff up, then I feel like I’ve done my job as a parent.”

Brandon, visibly humiliated, said he doesn’t plan on puffing the magic dragon again anytime soon.

“I got to change my life and stop,” he told WTOC, adding “I don’t want to do this again.”

(H/T:: Gawker)

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