Mitt Romney Targets Hispanics With Spanish Language Ad

Mitt Romney (L) and his running mate Rep Paul Ryan (R-WI) greet the crowd during a campaign rally on September 1, 2012. (Photo: Getty Images)

Mitt Romney is attacking President Obama’s base among Latino voters, releasing a new Spanish-language ad titled “Ya No Más.”

The community’s unemployment rate has remained disproportionately higher than the national average and, though Obama supports measures like the DREAM Act, it seems his support among the demographic may be waning.

Opening with a fuzzy clip of the president saying “Yes, we can” at a campaign rally, the ad then clearly shows several Latino voters voicing their opinions on Obama’s progress.

The Hill has translations of a few of the statements:

“I voted for Obama four years ago. I believed in what he said,” says one voter, identified as Gustavo Pinto.

Another, Sandra Mora, adds, “He tells us a lot of nice things, then forgets about us.”

“Obama has no idea what we are going through,” says Lilly Lopez, while Roberto Serna adds “He looks like a nice guy, but that doesn’t get us jobs.”

“Promises and promises and nothing,” says Aline Fernandez of Obama’s tenure.

The ad concludes with voter Olga Rodriguez saying “I will not give Mr. Obama four more years.”

Here is the clip:

The Hill notes that Romney faces an uphill battle if he wants to win a majority of the voting group, reminding:

An NBC News/Wall Street Journal/Telemundo pol in July said Obama had 67 percent support among Latinos to Romney’s 23.

Romney’s campaign, though, has said they aim to win 38 percent of the Hispanic vote to defeat Obama, rise from the party’s figure in 2008.

That year, then-GOP nominee Sen. John McCain (Ariz.) won 31 percent of the Latino vote and in 2004, President George W. Bush won 40 percent in his reelection bid.

However, the recent economic news is unlikely to help the president.

Though the unemployment rate dropped from 8.3% to 8.1%, the drop was largely because people stopped looking for work– not because they found jobs.

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