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Technology

Did Apple’s Own Website Spoil News About Its iPhone 5 Launch?

Sep. 12, 2012 12:18pm Liz Klimas

Apple is set to unveil new products — the most rumored of which is an iPhone 5 — at its event beginning at 1 p.m. (EST) Wednesday in San Francisco, Calif. But a report from 9to5mac is showing that the company’s own website may have revealed the products and their names just hours before they’re formally announced.

Since the recently the released “new iPad” was named simply that — “The New iPad” — it was thought a new iPhone would follow the same naming convention, being called “The New iPhone” instead of iPhone 5. But 9to5mac reported Wednesday morning that a search for “iPhone-5″ on Apple’s website yields a few URLs appearing to introduce a product as the iPhone 5. Clicking on that link shows the page cannot be found — yet.

Apple Search for iPhone 5 Shows Inactive URL for Introduction of the Device Hours Before Formal Event

Apple search for "iPhone-5" screenshot.

9to5mac also points out that searching the site also reveals URLs alluding to a new iPod touch and nano.

In only a few more hours, we’ll know for sure on all counts what the company will officially introduce today.

(H/T: SlashGear)

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Comments (11)

TROONORTH
Posted on September 12, 2012 at 8:30pm
Old technology in a shiny new package. Apple has peaked and the I-5 is proof of the pudding. The best marketing in the world cannot keep apple at the top of the industry when their products are no longer technology leaders. And they haven’t been for quite a while. Android and soon Black Berry have better products. They just need better marketing!

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- bpodlesnik
  Posted on September 13, 2012 at 7:22am
  So your saying Apple has peaked for “quite a while” and Android and Blackberry are still behind? Lol. By the way Apple is nowhere near peaking, nor slowing down.
  
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Guckerts
Posted on September 12, 2012 at 4:01pm
The Apple heads just need to wait for about 3 months and the NEW iPhone 12 will be out.

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Lucifers Hammer
Posted on September 12, 2012 at 2:17pm
Let’s see. The economy is plunging. The president is too stupid or too complicit to recognize an obvious act of war in two seperate countries…..BUT the media can fawn over a phone with outdated design, still not up to the level of its competitors, BUT it does have a new connector to say SCREW-U to all previous customers. Oh wait….It’s Apple. They always do that. But the lemmings will keep lining up for their latest form over function gadget.

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SamIamTwo
Posted on September 12, 2012 at 2:03pm
It is like trying to eat one potato chip. You can’t once you are hooked on this stuff…and I know kids that would rather sleep in a car than lose their data, internet plan…some cost as much as 200 bucks a month…I guess that’s why Obama gave it away for free, eh?

Gotta have it regardless of your social economical situation. It’s an entitlement. Plus Obama gets votes. A chicken in every pot.

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aposematic
Posted on September 12, 2012 at 1:35pm
Toys for the children that never grew up!

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Lee Butchee
Posted on September 12, 2012 at 1:33pm
For those saying “who cares”, get out of the technology section of The Blaze. Duh!

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Detroit paperboy
Posted on September 12, 2012 at 12:30pm
Who cares ?

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- Wool-Free Vision
  Posted on September 12, 2012 at 12:51pm
  Seriously, I usually don’t bring the “who cares?” comment to a story I don’t care about myself, but in this case I have to wonder why The Blaze are allowing themselves to be used like this. This is obviously pure marketing and manipulation. Why are you guys falling for it and helping Apple promote their product without a dime in compensation? Pretty naive, in my opinion.
  
  Perhaps if you would charge Apple for your perceived fanaticism, you could relieve your devoted readers of a pop-up or two.
  
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AuraStream
Posted on September 12, 2012 at 12:28pm
Mr. Obama doesnt know how to use an Iphone, so they are halting the production until he is caught up.

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- Sparhawk
  Posted on September 12, 2012 at 1:08pm
  Surely that is Bush’s fault. After all, Bush was president when the first iPhone came out.
  
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