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Technology

Mean or Funny? Prank Features Screens Placed in Elevator Making It Look Like the Floor Is Falling Out

Oct. 23, 2012 12:45pm

The electronics manufacturer LG wanted to show customers just how realistic their screens can be. What better way to do this than to scare the living daylights out of them — and probably create a few elevator phobias in the process– by making it look like the elevator floor was falling out from below their feet.

In a new ad “So Real it’s Scary,” LG installed its IPS monitor screens as the floor in an elevator. Then it filmed the reaction of lift riders as the “floor tiles” with full on audio seemed to break and fall down the shaft.

LG Tricks Elevator Riders Into Thinking Floor Tiles Fall Out Under Feet to Promote Its IPS Monitor Screen

(Image: YouTube screenshot)

LG Tricks Elevator Riders Into Thinking Floor Tiles Fall Out Under Feet to Promote Its IPS Monitor Screen

(Image: YouTube screenshot)

LG Tricks Elevator Riders Into Thinking Floor Tiles Fall Out Under Feet to Promote Its IPS Monitor Screen

(Image: YouTube screenshot)

As they ask in the video, “How life-like is IPS? We put it to the test.” Watch the ad and consider the results for yourself:

LG touts its IPS monitor as having a life-like color with smooth color change and wide-angle viewing.

LG Tricks Elevator Riders Into Thinking Floor Tiles Fall Out Under Feet to Promote Its IPS Monitor Screen

(Image: YouTube screenshot)

Some have questioned whether the prank to promote the IPS monitor is “cruelest ad ever?” What do you think? Let us know in the comments.

(H/T: Daily Mail)

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Comments (104)

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  • Frogginit
    Posted on October 23, 2012 at 1:43pm

    If somebody had a heart attack when they saw that, chances are they were going to have one before they got where they were going anyway. It would have been better to have a rocket or something coming up toward them.

    Report this comment

    Frogginit  
    • Ilikepeople
      Posted on October 23, 2012 at 3:49pm

      Back in the olden days people didn’t have to play pranks to scare people because real life was all the scary they needed.

      Report this comment

      Ilikepeople  
    • Ilikepeople
      Posted on October 23, 2012 at 3:52pm

      Children playing pranks is just the tip of the iceberg, oh it gets much much Biblically worse.

      Report this comment

      Ilikepeople  
    • Quester55
      Posted on October 23, 2012 at 4:08pm

      Great video, just goes to show you, that We react to what we see, long before our brain kicks in.

      Report this comment

      Quester55  
    • rickc34
      Posted on October 23, 2012 at 4:35pm

      Did he get kicked out of the building for having soiled himself.

      Report this comment

      rickc34  
    • WATER-THE-TREE
      Posted on October 24, 2012 at 3:27am

      LOLOLOL I love it, Hilarious,Truly laughed out loud !

      Report this comment

      WATER-THE-TREE  
  • The-Monk
    Posted on October 23, 2012 at 1:39pm

    Would have funnier if it got a Windows BSOD….

    Report this comment

    The-Monk  
    • Silvertruth
      Posted on October 23, 2012 at 1:53pm

      You really have to move beyond XP my friend… ^_^ Try Windows 8, it’s an inexpensive upgrade. Even your Monastery may be able to afford it.

      Report this comment

      Silvertruth  
    • Dr Vel
      Posted on October 23, 2012 at 2:37pm

      Silvertruth that was funny.

      Report this comment

      Dr Vel  
    • sWampy
      Posted on October 23, 2012 at 2:45pm

      The BSOD didn’t go away, it’s just turned off by default.

      Report this comment

      sWampy  
    • JediKnight
      Posted on October 23, 2012 at 3:04pm

      Windows 8? Hell, just upgrade to Windows 7. I can’t remember the last time I had a BSOD.

      Besides, even if they were running Windows, it would’ve been an embedded version that would only do this one task (it is an ad after all).

      Report this comment

      JediKnight  
    • kennycannon
      Posted on October 23, 2012 at 3:17pm

      It’s 2012. Buy a Mac.

      Report this comment

      kennycannon  
    • rjeffw
      Posted on October 23, 2012 at 3:32pm

      Yeah, buy a MAC, pay to much and not be able to fix it yourself. MAC=overpriced PC. Other than the OS, they are the same thing. Know why MAC’s don’t have any virus attacks, because the user base is small. That is all, not because they are superior.

      Report this comment

      rjeffw  
    • The-Monk
      Posted on October 23, 2012 at 3:54pm

      @Silvertruth,

      Monastery? No Monastery on my mountain. : )

      I did get rid of the satellite and had a Fiber cable run up to the cave.

      I have noticed this: Windows 95a=bad, Windows 95c=good, Windows 98=bad, Windows 98 2nd edition=good, Windows ME=bad, Windows 2000=good, Windows XP no SP=bad, Windows XP with SP=good, Windows Vista=bad, Windows 7=good, Windows 8=?.

      See the pattern?

      Report this comment

      The-Monk  
    • OhioRifleman
      Posted on October 23, 2012 at 4:25pm

      @ Monk

      Close, but we trench techs have a different outlook on Wondows (deliberate misspell for you Mac munchies).

      W3.1 = good, W95 = bad, NT4 = horrid, 98/SE = decent, 2K = meh to bad (depends on use), ME = horrid, XP = good to w00t (depending on use and patches), CE= pain in the arse, Vista = bad, Win7 = good to w00t (depending on who you ask), 8 = ???

      It usually takes two meh to bomb-out tries for Microsoft to do something wildly right, at least as a lot of techs see it. And trust me, we get to see the FAIL in all its glory as we try to fix ‘em.

      At least they are a little more reasonable with server operating systems. I haven’t used a svrOS from Microsoft that I did not like, at least so far. Verdict is still out on Svr2012; we haven’t done much with it yet at my shop.

      Report this comment

      OhioRifleman  
    • The-Monk
      Posted on October 23, 2012 at 5:04pm

      Hi OhioRifleman,

      I’m a tech also. Have been working on computers since 96 and a paid tech since 98. First computer was an 83 8088. I’ve built 1000′s of PC’s and 100′s of servers and repaired or serviced too many to count. Haven’t worked with Server 2012 either. : )

      Report this comment

      The-Monk  
    • Anonymous T. Irrelevant
      Posted on October 23, 2012 at 10:40pm

      I’ve been working on computers since ’86, but there weren’t a whole lot around then. i worked on medium level 8080 processor running Xenix. I worked on large printers, ATM’s, and cash registers. When computers became more prolific, I started to work on them, self-taught. Been working on computers and laser printers since then for TRW, which became ComputerLand, which became VanStar, then finally became Inacom, who went bankrupt in 2000. I work for a State office in Ohio, now. We have been using Win XP since I started in 2001 and we are just now changing over to Win 7.

      Report this comment

      Anonymous T. Irrelevant  
    • OhioRifleman
      Posted on October 24, 2012 at 8:28am

      @ Anonymous, The-Monk

      Wow, I did not know there were this many techs on the Blaze. Good to see the day-to-day problem solvers are involved here :)

      Report this comment

      OhioRifleman  
  • The-Monk
    Posted on October 23, 2012 at 1:37pm

    It’s was Bush’s fault…..

    The-Monk  
  • SREGN
    Posted on October 23, 2012 at 1:32pm

    It’s racist. I don’t know how either, but everything else is, so this must be too.

    Report this comment

    SREGN  
    • OniKaze
      Posted on October 23, 2012 at 1:39pm

      NICE… Love it..

      Report this comment

      OniKaze  
    • Oneirishman
      Posted on October 23, 2012 at 1:47pm

      True. They knew if they installed the screens in a predominantly black building they would have been stolen.

      Report this comment

      Oneirishman  
    • TedBohne
      Posted on October 23, 2012 at 2:57pm

      there you go…put on your hood and light some crosses.

      Report this comment

      TedBohne  
    • OhioRifleman
      Posted on October 23, 2012 at 4:27pm

      @ Ted

      Congratulations on your two week anniversary trolling The Blaze. Does that mean your first paycheck is on the way from the Media Matters yet?

      Report this comment

      OhioRifleman  
    • TedBohne
      Posted on October 23, 2012 at 4:42pm

      @OhioRifleman OOHHH burn!!! did ya come up with that one on your own…oh no wait…that’s right everyone else on this site uses that with posters who disagree with them, and no, I do not get paid for doing this,watching you neanderthals squirm is my sole benefit for being here.

      Report this comment

      TedBohne  
    • ZaphodsPlanet
      Posted on October 23, 2012 at 6:20pm

      #TEDBONE…… yes… everyone is so intimidated by you. But as all misguided liberals you never see the real truth. The only thing that makes any of us squirm is your pedophile logo….. and probably the way your dress…. and probably smell… like urine I’d guess.

      Report this comment

      ZaphodsPlanet  
  • The-Monk
    Posted on October 23, 2012 at 1:26pm

    I wonder what their liability is/was if someone got a Heart attack?

    Got Ambulance?

    Report this comment

    The-Monk  
  • Angel_light
    Posted on October 23, 2012 at 1:26pm

    this is so cool. I could use something like this on my front step…that would be a great Halloween prank fort the older teenagers (i mean the 18 and 19 yr olds) who think they are still young enough to go around getting free candy… :)

    Report this comment

    Angel_light  
    • HYPNOTOAD
      Posted on October 23, 2012 at 2:18pm

      When I was a teenager and too old to trick or treat. I’d stuff my clothes with rags, put on a cheap rubber mask and wig and sit in a chair awkwardly like a stuffed dummy on the porch with a note pinned on my shirt that said “please only take one candy” with the bowl full of candy on my lap. When the stupid teenagers would grab a hand full of candy I’d reach out fast and grab them and watch them soil themselves.

      Report this comment

      HYPNOTOAD  
  • LovinUSA
    Posted on October 23, 2012 at 1:23pm

    Try that on someone with a weak heart and see what happens…..not too funny when the person is carted off in an ambulance or sent to the morgue.

    Report this comment

    LovinUSA  
    • MittensKittens
      Posted on October 23, 2012 at 1:31pm

      Now that’s just plain funny!

      Report this comment

      MittensKittens  
    • NW_SOL
      Posted on October 23, 2012 at 3:44pm

      Freakin’ Hilarious!! Like seeing someone trip on the sidewalk/hit in the junk/ball to the face, not funny if it’s you, but it’s hysterical to see someone else do it…Lighten up chump!

      Report this comment

      NW_SOL  
    • RockerRepublican
      Posted on October 24, 2012 at 2:09am

      what… you don’t think the LG lawyers thought of that possibility? You think you’re the only person to come up with that scenario? Thank you Captain Obvious.

      Report this comment

      RockerRepublican  
  • justangry
    Posted on October 23, 2012 at 1:17pm

    It’s funny when it happens to someone else.

    Report this comment

    justangry  
  • Eastinfection
    Posted on October 23, 2012 at 1:15pm

    It’s possible to be MEAN and FUNNY simultaneously. This ad sure was.

    Report this comment

    Eastinfection  
  • Tulsatime
    Posted on October 23, 2012 at 1:14pm

    Funny as Hell!!! Kind of like being on a roller coaster without knowing it.

    Report this comment

    Tulsatime  
  • jamesctheman
    Posted on October 23, 2012 at 1:13pm

    Fantastic! Almost as good as the TNT “We Know Drama” commercial.

    Report this comment

    jamesctheman  
  • Anonymous T. Irrelevant
    Posted on October 23, 2012 at 1:11pm

    Well, ain’t that neat. i wonder if they used a plexiglas cover or the monitors were that strong?

    Report this comment

    Anonymous T. Irrelevant  
  • UpholderOftheConstitution
    Posted on October 23, 2012 at 1:06pm

    This is awful! I demand the Supreme Court look into the Constitutionality of creating pranks, hoaxes, or non-elevator specific functions in a elevator. We as a people cannot make people’s blood run cold or run hot with non-specific elevator related elevator functions! This will be seen as funny and could be construed as religious propaganda or gay-hate speech in its most vile form!

    I just read a poll on CNN that found that 52% of people found this disturbing and anti-gay while 29% found it funny (probably all maddening Conservative’s – Bigots!!!), while 19% had no clue what was going on and passed out during the screening (obviously soon to be Conservative!), this shows that the people have spoken out against this mean-spirited attack on homosexuals and our destruction of the Separation of Church and State clause in our Constitution (I can’t remember the specific page this clause is on our Constitution but it is there! I was told in HS and College about it!)

    Tongue planted squarely in my cheek as I write this drivel :-) This was hilarious loved the vid, but yet again I am an evil Conservative :-)

    Report this comment

    UpholderOftheConstitution  
  • HKS
    Posted on October 23, 2012 at 1:01pm

    Well, with this kind of subjects it looks like last nights debate was in fact a wash, I guess that means Romney won. At least Obumer didn’t come out with something to crow about.

    Report this comment

    HKS  
  • ITGuy
    Posted on October 23, 2012 at 1:01pm

    So awesome.

    Report this comment

    ITGuy  
  • Conservative2
    Posted on October 23, 2012 at 1:01pm

    Now that’s realistic! These people definitely felt the floor had dropped out.

    Report this comment

    Conservative2  
    • TedBohne
      Posted on October 23, 2012 at 2:58pm

      That’s what you neocons are going to feel like, get used to it

      Report this comment

      TedBohne  
  • Brad Wesselmann
    Posted on October 23, 2012 at 1:00pm

    Awesome! I would have laughed my head off if they did that to me…then I would have wanted to work with them to think up some more silly ideas. If people acquire a “phobia” after this then they probably have a “phobia list” as long as their arm already and probably should be sedated just to walk down the street.

    Report this comment

    Brad Wesselmann  
  • banjarmon
    Posted on October 23, 2012 at 12:59pm

    HOLLY Mackerel!!!

    Report this comment

    banjarmon  
  • CLEttinger
    Posted on October 23, 2012 at 12:59pm

    Awsome, wish I could try that in my entry way, of course after everyone wets themselves I wouldnt want to clean it up. lol

    Report this comment

    CLEttinger  
  • afishfarted
    Posted on October 23, 2012 at 12:58pm

    ok, THAT was good.

    TIME TO CHANGE THE UNDERWEAR !!!!!!!!

    Report this comment

    afishfarted  
  • blackyb
    Posted on October 23, 2012 at 12:57pm

    I really would beat the heck out of someone who did this to me.

    Report this comment

    blackyb  
    • CatB
      Posted on October 23, 2012 at 1:06pm

      And if someone died of a heart attack .. I would predict a BIG LAWSUIT! Not a smart move by a company.

      Report this comment

      CatB  
  • blackyb
    Posted on October 23, 2012 at 12:56pm

    If someone pulled a prank like that on me, I would likely shoot them when I got off the elevator. I think people are idiots for pulling pranks on each other. Pranks are foolish, childish and cruel. There is a sickness and cruelness about people who would disturb others in such a manner and it should be illegal, this assault upon others. It is placing someone who had an unknown heart problem in great danger.

    Report this comment

    blackyb  
  • kevinj319
    Posted on October 23, 2012 at 12:54pm

    Looks staged.

    Either way, look how many people jump off their tile onto one that has already “fallen.” :/

    Report this comment

    kevinj319  
  • Kenszen
    Posted on October 23, 2012 at 12:53pm

    Fun!

    Report this comment

    Kenszen  
  • Sy Kosys
    Posted on October 23, 2012 at 12:52pm

    Genius!!!

    Report this comment

    Sy Kosys  
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