One congressional candidate may have just released the most non-political political ad ever.
Richard Tisei, a Massachusetts Republicans fighting for a U.S. House district against incumbent Rep. John Tierney (D), has released a 30 second ad that features a single shot of a beach, the sounds of crashing waves and sea gulls in the background.
Other than Tisei’s campaign logo in the bottom left of the screen, the only message in the ad is “…because you need a break from all the campaign ads.” The video was apparently captured at Good Harbor Beach in Gloucester, Mass.
Particularly as this election season heads to the finish, “I figured the best way to break through the noise was to use silence, and to show a little humor, too,” Rob Willington, a Tisei campaign media adviser, said in an e-mail. “A lot of the voters are tired of the non-stop political ads.”
Another benefit: The commercial promotes a beach in the district.
If Tisei goes on to defeat Tierney, who has been plagued by scandals, he will become the first Republican to win a House seat in Massachusetts in 16 years
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