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Business

What Does Your Food Say About Your Politics? These Two Charts Might Surprise You

Oct. 31, 2012 11:19pm Becket Adams

Have you ever wondered if certain brands attract certain political types? Thanks to Engage, a D.C.-based digital agency, and the folks at BuzzFeed, these two charts might have you covered:

But what are these charts based on?

“Using data from its Trendsetter app, which cross-references polling data with influence and page ‘likes’ from Facebook, Engage shows that politics is often determined by the cultural choices we make daily,” BuzzFeed’s Ruby Cramer explains.

Most of it seems pretty unsurprising (i.e. Chik-fil-a and Ben & Jerry’s)

“Whether you support Obama or Romney, that support is more often than not a manifestation of where you live, what you watch and where you fit in culturally,” Engage president Patrick Ruffini told BuzzFeed.

“This is where we think other attempts to ‘match’ you to candidates based on issue quizzes go wrong,” Ruffini added. “Voters don’t necessarily behave rationally. We think the subcultures you inhabit say an awful lot about your politics.”

And if you enjoyed the above charts, you’re in luck. Engage plans on releasing about a dozen more infographs based on the politics of social media.

“Americans have tended to associate more with like-minded people from across the country and the globe, and less with the person who lives right next door,” said Ruffini. “Nowhere is this tendency stronger than on Facebook.”

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Comments (94)

Hearmenow2
Posted on November 1, 2012 at 10:02am
Every buisness in America is Democratic left or Republican right. Mcdonalds right Burger King left. AAple left Hewlet Packard right. Walmart right Target left. Coke right Pepsi left. Shop your political leaning and you can change America almost as much as your vote on election day

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- Silvertruth
  Posted on November 1, 2012 at 10:42am
  Maybe you’re stretching it a bit, but funny none the less. Dr. Pepper isn’t on that chart, I would’ve liked to know where Pepper’s fall…
  
  Report this comment
- Dagnabbit5
  Posted on November 1, 2012 at 10:56am
  Dr Pepper = Libertarian
  
  Report this comment
- the_system_disconnect
  Posted on November 1, 2012 at 11:36am
  Dr Pepper people want 23 different options ;)
  
  Report this comment
- flyarmy2009
  Posted on November 1, 2012 at 11:51am
  I’m pretty sure mcdonalds is in the tank for the current occupant of 1600 pennsylvania ave.
  
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- 1947
  Posted on November 1, 2012 at 12:10pm
  They left out the WH BEER…….
  
  Report this comment
- DLV
  Posted on November 1, 2012 at 12:18pm
  Dr. Pepper is agnostic since it’s 23 different flavors it doesn’t know what it believes. Hahahahaha
  
  Report this comment
- schroeder123
  Posted on November 1, 2012 at 3:07pm
  ur full ah crap !
  
  Report this comment
- desertspeaks
  Posted on November 1, 2012 at 3:59pm
  that settles it, eating at mcdonalds makes you stupid!
  
  Report this comment
- WATER-THE-TREE
  Posted on November 1, 2012 at 4:47pm
  All of these brands and restaurants etc. are all owned by the same people. One company has the same mayonnaise under different names because of what part of the country you are in just because of the name that you grew up with, same stuff though. It is just like the article recently posted on the Blaze about how 40 different news companies are now owned by 6 now.
  
  Just like the two political parties are both run by the Bildeburg group. They both lead to the same detruction, just Bammy will do it faster. So if you want more time before collapse, vote Romney.
  
  Report this comment
- AbandonedState
  Posted on November 1, 2012 at 8:49pm
  @SilverTruth
  
  Dr. Pepper is made in Texas. I would expect based on that what the results would be. Also, I’d like to see results for WhataBurger.
  
  Report this comment
RamonPreston
Posted on November 1, 2012 at 9:52am
My food tells you about my economics, not my politics.I paid $300 last month for insulin alone (didn’t include my other ‘scripts) and get $16 in food stamps. I should tare up my birth certificate, sneak back in from Mexico and I can get free medical and food stamps and be able to eat at fancy restaurants.If I don’t, Obama will be on your arse! (This is a joke – twofold)

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- bloomytoad
  Posted on November 1, 2012 at 10:58am
  If you’re on fast acting, have your physician switch you to Apidra. Anyone who switches gets it free for the rest of the year. I switch from Humolog with no difference in blood sugars.
  
  Report this comment
RRFlyer
Posted on November 1, 2012 at 9:51am
This makes about as much sense as saying everyone who does not vote for Obama is racist.

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- RamonPreston
  Posted on November 1, 2012 at 9:57am
  I thought they were smart. “Fool me once shame on you, fool me twice… I’m an idiot!”
  
  Report this comment
- White Devil
  Posted on November 1, 2012 at 3:28pm
  @RRFLYER
  You are so right. this really doesn’t make sense at all. except for nutella/ Ferraro Rocher. That one didn’t suprise me at all that it was on Obama’s side. Haven’t you seen the commercial for Nutella where the kids refuse to eat their breakfast because it isn’t loaded with sugar? And then the mother is all sympathetic. If that were me, I’d tie the kid to the chair and force feed him nothing but dry toast ’till he’s 26 and a half years old.
  
  EAT YOUR DANG TOAST!!!!
  
  Report this comment
FreedomCostsblood
Posted on November 1, 2012 at 9:47am
According to the chart, I’m a solid Democrat. Love Nutella, Ben & Jerry’s and Oreos. I don’t think I’ve ever voted for a Democrat

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- American Capitalist
  Posted on November 1, 2012 at 10:55am
  Ben and Jerry’s makes good ice cream, but I cannot stand the things they support with their business so I don’t support them. Plus they are really expensive compared to other brands that also taste good
  
  Report this comment
- FreedomCostsblood
  Posted on November 1, 2012 at 11:13am
  I only buy them when it’s BOGO.
  
  Report this comment
- cosmic dogma
  Posted on November 1, 2012 at 11:44am
  Graeter’s ice cream, from Cincinnati… try it…Mocha Chip is yum yum yummy. Mint chip is another fav. Once you try it, you will be hooked. Even Oprah, that woman knows her quality food, says Graeter’s is a go to brand.
  
  Report this comment
- dcgirl
  Posted on November 1, 2012 at 12:04pm
  If you get a chance, try Blue Bell from Brenham, Texas (it’s not carried everywhere tho). It is much better than BJs and it is a conservative company.
  
  Report this comment
- Git-R-Done
  Posted on November 1, 2012 at 2:53pm
  You have to try Bruster’s. Their ice cream isn’t chalky and you can taste the flavor of the ice cream.
  
  Report this comment
Docrow
Posted on November 1, 2012 at 9:38am
No Whataburger?!?!?! Come on man! ;-)

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- Payattentionppl
  Posted on November 1, 2012 at 10:50am
  I think only Texans (myself) feel passionately about Whataburger…..which means it would probably fall in the upper right hand corner :-) And just for the record, I think this chart is ridiculous….or riDQlous…probably only Texans will get that. I guess DQ would also land in the top right corner.
  
  Report this comment
- bloomytoad
  Posted on November 1, 2012 at 11:03am
  pretty sure DQ is a Buffet company. Don’t know if that makes it left or not, as I know he owns a chunk of Coke, too
  
  Report this comment
- Freebird
  Posted on November 1, 2012 at 12:05pm
  @BLOOMYTOAD
  Not only does he own a big chunk of Coke.He shares with all his friends in Washington.
  
  Report this comment
Rockapine
Posted on November 1, 2012 at 9:34am
Geez, people. Ever heard of correlation vs. causation? One doesn’t equal the other. Get your panties out of a twist and see it for what it is…a display of correlary data.

Good grief. The things some people get in a snit over!

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- Dman626
  Posted on November 1, 2012 at 9:46am
  I was going to say the same thing. Obviously, Chick-fil-a, Bob Evans, and ******* Barrel are mostly located in the south.
  
  This chart does not account for geographical culture and politics.
  
  Report this comment
- Gonzo
  Posted on November 1, 2012 at 10:49am
  There are no Bob Evans around Atlanta, I wish there were.
  
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- twofruits
  Posted on November 1, 2012 at 11:46am
  Gotta love these auto-filters… Can’t even say the name of the restaurant. I guess we’ll just call it White Folks Barrel. What do we call a Cheese and *******?
  
  Report this comment
- burnteye86
  Posted on November 1, 2012 at 4:55pm
  BBQ ribs with John Boy and Billy Grillin’ Sauce
  
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AuraStream
Posted on November 1, 2012 at 8:30am
What you eat has nothing to do with politics, the people who tell you what have to eat does, end of story.

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EPICBAMF
Posted on November 1, 2012 at 8:20am
I call BS of KFC

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PowerPedlar
Posted on November 1, 2012 at 8:13am
Fun to look at – but don’t think it’s accurate. i very seldom use facebook anymore, and find that to be a growing trend. let’s see an analysis of THAT!

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- RamonPreston
  Posted on November 1, 2012 at 10:02am
  I canceled my FB account. CIA knows enough about me already, don’t need to tell them everything I know.
  
  Report this comment
- jkronc
  Posted on November 1, 2012 at 1:07pm
  Obama re-elected = Facebook deleted
  
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Tradman
Posted on November 1, 2012 at 8:11am
I have to say that my choices are on the whole reflected by the graphs. Remember, these are not implying that if you like Sprite, you’re a commie loving social pushing progressive liberal. I like sprite, but I love Coke and I abhor Pepsi. This is just a trend, so dont let it make you feel you are not where you belong.

Nice study.

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- jcldwl
  Posted on November 1, 2012 at 8:35am
  Nice study? Stupid study more like it with no real point at all. Just trying to put people into groups based on foods we eat. What a joke.
  
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- Pearsontech
  Posted on November 1, 2012 at 8:54am
  Looks like one of those stupid pointless studies that our government gets hundreds of thousands of dollars too. What a waste of time and money
  
  Report this comment
zurie
Posted on November 1, 2012 at 7:58am
Wow, I am almost the complete reverse of this. My family and I eat mostly the Democrat foods plus Chick-fil-A and we voted Romney.

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MaleneSBrown
Posted on November 1, 2012 at 7:32am
Stupid study. I get accused of being a hippie who carries a gun all of the time by my husband and others, and a redneck by others. I love homegrown organic food, AND lots of red meat. Not to mention I don’t eat out much and not at chains if I do. So I don’t fit into their study I guess. Voters don’t behave rationally? What the heck is that?!

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patriot30-378
Posted on November 1, 2012 at 7:14am
Dang it. I love Chipotle. Can someone move it to the extreme right for me?

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- Jaycen
  Posted on November 1, 2012 at 7:47am
  That’s what I was thinking!
  
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- KrishnaDas
  Posted on November 1, 2012 at 9:15am
  Same thing. I’m a health-nut libertarian, big “L” at that. Nothing better than when you’re on the road and you don’t want to eat crap, Chipotle is pretty good fast food. I just prefer value for my dollar, as Ayn Rand might say.
  
  Ok, I will say that when I go into one, I do feel the progressive vibe. Upper middle class, mostly white, and liberal feeling.
  
  Report this comment
bonesiii
Posted on November 1, 2012 at 3:53am
Apparent trends: Conservatives eat healthier and by far support more businesses, especially the very wholesome ones, while liberals eat more junk food.

Not that surprising to me, but it may shock your average liberal who thinks theirs is the health-conscious philosophy. In reality it’s basically licentiousness, which includes gluttony, heh. Of course, there are exceptions to everything.

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- smallcraftadvisory
  Posted on November 1, 2012 at 5:58am
  After next week’s election, Democrats will be eating crow. Read fresh political commentary at: http://smallcraftadvisorychronicles.blogspot.com/
  
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- loriann12
  Posted on November 1, 2012 at 7:30am
  It’s because McDonald’s starting taking the EBT card…along with some of the other fast food places.
  
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- Macman1138
  Posted on November 1, 2012 at 7:53am
  I don’t know…all the Obama supporters I know eat mostly KFC.
  Just a fact.
  
  Report this comment
- RamonPreston
  Posted on November 1, 2012 at 9:55am
  @Macman1138 They also say “yo mamma” and have an Obamaphone.
  
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theKIDSdontSTANDaCHANCE
Posted on November 1, 2012 at 2:18am
I am extremely disappointed in Nutella, but I will continue to eat you.

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- MaleneSBrown
  Posted on November 1, 2012 at 7:43am
  I did eat some of that yesterday for the first time. It’s wonderful.
  
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- MaleneSBrown
  Posted on November 1, 2012 at 7:45am
  That FAGE yogurt is really good too. That is also disappointing.
  
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TEE-PAR-TEE
Posted on November 1, 2012 at 2:01am
WOW, knock me over with a feather! Look at all of us selfish conservatives more than willing to pay more at businesses that serve decent food, at a good value, that EMPLOY people that add value by preparing it and making it ready-to-consume. If you look at the second box, it’s all crap-food that liberal hypocrites eat. BUT they’re the first in line to praise Moochelle for her pointless food police in schools.
LONG LIVE ******* BARREL, CHICK-FIL-A, BOB EVANS, AND BEEF!

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- gosutag
  Posted on November 1, 2012 at 2:18am
  Weird, I like some of that stuff on both sides and yet I’d never vote for Obama. Crappy graph.
  
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- TEE-PAR-TEE
  Posted on November 1, 2012 at 2:36am
  Gosutag,
  I like pretty much eat all the food featured in the boxes, but the point is, this reflects what people most like and then post to facebook. So while liberals and progressives praise the FLOTUS for her absurd efforts at forcing kids to eat differently, her supporters are stuffing their faces behind closed doors.
  Yet another of the four million, seven hundred, sixty thousand, two hundred and sixteen instances of Obama hypocrisy since January of 2009.
  
  Report this comment
NDPINDNT
Posted on November 1, 2012 at 1:39am
They could do the samething with food stamps, welfare recepient, free housing, business owner, medicade, salary, religous position, union member, on and on.

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Rational Man
Posted on November 1, 2012 at 1:26am
Silly!
There are only 4 sandwich shops in my town that are on that list. And I don’t eat at any of them.
What I wouldn’t give for an Outback NY strip or t-bone right now though!!
Guess I’ll have to settle for elk steak instead. :)

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THXll38
Posted on November 1, 2012 at 1:07am
I will eat and buy where ever I please thank you very much. Oh, by the way, where is Whole Foods?

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The_Pointy_End
Posted on November 1, 2012 at 12:53am
Hmmmm……..lots of junk food brands on the Obama side. Michelle must be trying to save the liberal voting base.

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Citizen-1
Posted on November 1, 2012 at 12:25am
********.

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- riseandshine
  Posted on November 1, 2012 at 12:48am
  I agree
  
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grayling646
Posted on October 31, 2012 at 11:50pm
The reason there’s so few food joints on the Obama side is because most of his supporters eat at the local soup kitchen. It’s free.

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- CatB
  Posted on November 1, 2012 at 12:08am
  They don’t take Obama (food) stamps at restaurants. Notice on the second chart they have lots of junk they buy with them.
  
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iguana
Posted on October 31, 2012 at 11:46pm
Seems like a bunch of BS to me. I eat what I like and that comes from both sides of the picture. Has nothing to do with my politics (right, not obama). As far as food goes, neither side better come between me and my dinner. I’ll be so glad when I can turn on the TV in the next week and not hear a political commercial at every ad break. Hopefully Mr. Obama will fade gracefully into the sunset so he can play more golf and be out of our ****. Speaking of which, it occurs to me that it’s good he plays so much golf, imagine how much more damage he could do if he was concentrating on his proper job. Stay on the golf course.

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- bonesiii
  Posted on November 1, 2012 at 4:02am
  It isn’t stated to be universal. And numbers don’t lie, except when liberals cite them. So it seems likely to me, at least to be close to reality.
  
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Brittany-Imbriaarts
Posted on October 31, 2012 at 11:39pm
Hmm not surprised it fits my eating habits perfectly as A conservative

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- Max jones
  Posted on October 31, 2012 at 11:47pm
  mine too …if I could afford to eat out!
  
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KangarooJack
Posted on October 31, 2012 at 11:28pm
BENGHAZI!!!!!!!!!!!!!!

If you don’t know what that word means? You aren’t even reading this. You are yakking it up on your Obamaphone watching Dancing with the Stars and decrying Racism in the US…while your kids go to College for free because they are Black.

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- TG360
  Posted on October 31, 2012 at 11:33pm
  …wrong topic?
  
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- Max jones
  Posted on October 31, 2012 at 11:43pm
  SVENGALI!!!!!!!!!!!!!!!!
  
  I am aware of the spell being cast upon the unwashed masses….and am aware that it only works on the uninformed and willingly ignorant……..
  Romney has GOT to win by a BIG margin to counter-balance all the cheating that the Obama minions are trying to pull off……AMAZING!!!!! HEH HEH….I don’t think his lies will go unnoticed this time.
  
  Report this comment
- KangarooJack
  Posted on November 1, 2012 at 12:17am
  Give it time…It will connect.
  
  Report this comment

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